Meta continues to expand across Web 3.0 with the announcement of NFTs appearing on Facebook and connecting with Instagram

Facebook will support NFTs with a “Digital Collectibles” tab in creators’ timelines to showcase their work. Meta’s technical director of programming, Navdeep Singh, shared screenshots of NFTs and a creator page on Twitter on Thursday.

A spokesman for Meta, Facebook’s parent company, told TechCrunch on the same day that Facebook’s adoption of NFTs would be phased, beginning with select developers in the United States. Over time, NFT creators will be able to post between Facebook and Instagram, another meta property. Instagram is also testing NFTs on its Spark AR augmented reality platform.

Instagram expanded its testing of US NFTs to international users last week. The app allows viewing of NFTs minted on Ethereum and Polygon, with other Solana and Flow NFTs also planned.

Meta continues to expand across Web 3.0 with the announcement of NFTs appearing on Facebook and connecting with Instagram
Meta continues to expand across Web 3.0 with the announcement of NFTs appearing on Facebook and connecting with Instagram

Meta announced in May that it was starting to test NFTs on Instagram and that Facebook would do so “soon,” according to CEO Mark Zuckerberg. Other meta-owned apps like WhatsApp and Facebook Messenger will eventually have the ability to view NFTs, he added.

Facebook was renamed to Meta in October 2021. It has made efforts to extend Web 3.0, but not all of its efforts have been successful. In February, Meta abandoned its attempt to launch the stationary Diem coin after significant resistance from regulators around the world. However, Meta filed trademark applications for a Meta Pay payments platform in May, and Zuckerberg announced on June 22 that Meta Pay would replace Facebook Pay.

Meta Pay will be available on Facebook, Instagram, WhatsApp and Facebook Messenger, Zuckerberg said. However, a company spokesman told TechCrunch that Meta “said it will not offer the ability to convert digital collectibles into ads for the time being” on Facebook, so it looks like Meta won’t start the NFT sale there.

Sales of the NFTs are expected to begin on the company’s Meta Quest App Store, which will provide apps and games for the Meta-Metaverse.

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