This integration enables sellers and companies who use Mercado Shops to make their products visible through intelligent Google Shopping campaigns.
4 min read
- This integration enables sellers and companies who use Mercado Shops to make their products visible through intelligent Google Shopping campaigns.
- The ads are automatically generated from the information in the Mercado Shops Store, including price, image, brand and availability.
Google and Market deals announced a new integration aiming to help businesses, SMBs and businesses across Mexico simplify the process of creating and managing marketing campaigns. Google shopping, directly from the online shop.
This integration enables sellers and businesses to use Market deals can make their products visible through intelligent campaigns Google shoppingThere is an easy way to cut administration time and reach your prospects through Google search. Gmail, the display network and Youtube.
Image: Mercado Shops via Facebook.
In the near future, the inventory of Mercado Shops stores will also appear in the free results of the “Google Shopping” tab.
“At Mercado Libre we aim to democratize trade. To do this, we need to offer equal opportunities to all sellers, regardless of the size of their business. This integration with Google means that all users who have a Mercado Shops shop can easily access digital marketing solutions directly from our platform, ”commented Carolina Mennella, Senior Manager of Mercado Shops.
How does it work?
The ads are automatically generated from the information in the Mercado Shops Store, including price, image, brand and availability. With the help of machine learning, Google shows the most relevant ad in order to reach the ideal customer, whether it is in Google search, the display network, YouTube or Gmail ads.
The campaign management can be done directly via the Mercado Shops online shop, and the collection of ads is included in the monthly invoice of the same.
“This integration with Mercado Shops is another step towards strengthening the digital ecosystem in Latin America, which we are constantly working on. We know that all businesses, and especially SMEs, need simple and efficient tools to benefit from the digital economy and that is why we are always thinking about how we can move forward in this regard. The solution we are launching today is an example of how we simplify the steps of the e-commerce value chain and we are excited to be able to do this with Mercado Shops, ”said Victor Valle, director of Google Marketing Solutions for Latin America .
In 2021, Google and Mercado Shops hope to extend this integration to other Latin American countries and bring the inventory of Mercado Shops stores to the free results of the Google Shopping tab, made available in Argentina, Brazil and Mexico in October this year.