The e-commerce store's handshake became an elbow salute, which has been popularized by the coronavirus outbreak.
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The global evolution of the COVID-19 pandemic has changed the forms of social contact. For this reason Mercado Libre temporarily changed the shape of its traditional logo. He himself went from the handshake to a touch of the elbows that prevents contagion and the spread of disease.
In a statement the ecommerce company explains that in this way it seeks to send a powerful message: “side by side, until the best comes.”
Photo: Courtesy of Mercado Libre
In addition to the logo change, the firm seeks to promote online shopping to avoid conglomerations in supermarkets. For this, they lowered the commissions for the online sale of basic necessities.
“From Mercado Libre we decided to lower commissions to 100% for sellers who have products of this nature listed. The reduction will impact the commissions of more than 252 thousand basic cleaning, personal hygiene and non-perishable food products in more than 21 thousand sellers , from March 17 to 31 “, explains his statement.
Likewise, they will monitor and moderate the prices and publications of alcohol in gel and mouthguards, with the aim that there are no exorbitant prices and they will cancel those ads that have suffered disproportionate increases in the last month.
The company also created an elbow to elbow greeting microsite where all users will find information on how to take care of yourself during these weeks and make a safe purchase.