These dolls and a Ken with long hair are the innovations of the Fashionistas line this 2020.
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Barbie , the world's most famous doll brand, announced the arrival of its Fashionistas 2020 line to Latin America where it includes a Barbie with vitiligo , a hairless doll and another with a darker skin tone that uses a gold and Ken prosthesis With long hair to give greater representation.
With this initiative, Mattel seeks to represent global diversity and inclusion by more accurately reflecting the world that girls see around them as well as showing a multidimensional vision of beauty and fashion.
This line is now available in stores in Mexico, Chile, Colombia and Peru.
Fashionistas has integrated 170 new looks offering a variety of different skin tones, eyes and hair, body types (tall, curvy and petite ), in a variety designed to inspire girls to tell more stories and identify themselves.
Courtesy: Fashionistas 2020
It should be noted that the most sold doll almost every week in Mattel 2019, was a Fashionista with black skin tone, curvy body type, and afro hairstyle.