Maintaining the introduction of a cryptocurrency debit card in Europe

Sustained, an American platform for digital wallets and commerce, acquired the European card issuer Optimus Cards UK Limited to launch a crypto-enabled card on the continent.

According to an announcement made on February 2nd Uphold plans to launch its crypto debit card in Europe from April 2021. The CEO of Uphold, JP Thieriot, said the launch in Europe follows a successful rollout in the United States:

‚ÄúStarting in April, we plan to launch the world’s first multi-asset crypto-enabled debit card on the Optimus platform in Europe. The card has already proven itself with our US customers and offers a unique combination of benefits, convenience and crypto-back rewards. “

“Very soon, our European customers will be able to receive part or all of their salary in Bitcoin or any asset of their choice and spend it using upold cards issued by Optimus.”Said Thieriot.

Maintaining the introduction of a cryptocurrency debit card in Europe
Maintaining the introduction of a cryptocurrency debit card in Europe

The new map includes some of the assets supported by the Uphold platform, including crypto, precious metals, US stocks and carbon credits.

Optimus is one of the largest credit and debit card issuers in the UK and Europe. The company is regulated as an e-money institution by the UK Financial Conduct Authority and acts as the primary card issuer and payment intermediary. Optimus services are compatible with major platforms such as Apple Pay and Google Payas well as virtual and contactless cards.

Uphold did not disclose the cost of the acquisition in the announcement. The company did not respond to Cointelegraph’s request for comment.

As previously reported, Uphold announced its multi-asset debit card in the US in March 2020, which supports 24 crypto assets such as Bitcoin (BTC), 27 fiat currencies and four precious metals.

In July 2020 Binance, the world’s largest cryptocurrency exchange, debuted its crypto card in Europe after acquiring the Swipe wallet.

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