Luis Gerardo Méndez teams up with Pernod Ricard to give birth to Mezcal Ojo de Tigre

The second largest global wine and liquor company will bring Mezcal’s tradition first to the United States and then to Europe.

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Luis Gerardo Méndez teams up with Pernod Ricard to give birth to Mezcal Ojo de Tigre
Luis Gerardo Méndez teams up with Pernod Ricard to give birth to Mezcal Ojo de Tigre


Although the pandemic crisis has paralyzed several industries, the Mexican actor is Luis Gerardo Méndez reaches an alliance with Pernod Ricard to carry his Tiger eye mezcal to new areas.

Image: Mezcal Tiger Eye

The brand was only launched two years ago in 2018. It offers 100 percent artisanal mezcal with tobalá and espadín agave to create a smooth mixture that can be taken alone or in cocktails.

Ojo de Tigre tried to position itself on the Mexican market with good results. This is thanks to the synergy of a group of Mexican entrepreneurs who, in addition to the architect and hotelier Sebastián Sas and the co-founders of the COLOURSMX agency Jorge Mondragón and Cory Crespo, are managed by the Mexican actor and producer Luis Gerardo Méndez.

Image: Mezcal Tiger Eye

“We celebrate this alliance, which is an opportunity to promote a category with great potential. When new consumers discover the brand, they will be amazed at the experience that Ojo de Tigre Mezcal offers, and we couldn’t be more proud of it, ”said Jerome Cottin-Bizonne, CEO of Pernod Ricard Mexico.

Mezcal in the liquor store

37 percent of mezcal production was sold in Mexico, but the largest consumers of this liqueur are the Americans, 45 percent were marketed in the north of the country in 2019.

Image: Mezcal Tiger Eye

According to the Systematic Information System for Channels and Markets (ISCAM), Mezcal was the alcohol that grew the most last year and has already reached 603 million pesos, which is two percent of the entire industry. leads through tequila with 40 percent.

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