Love in the digital age: this is how Mexicans express their jealousy and their infidelity on the cell phone

About 37.8 million people have begun a romantic or sexual relationship with someone they met through digital platforms.

5 min read

The opinions expressed by employees are personal.

Love in the digital age: this is how Mexicans express their jealousy and their infidelity on the cell phone
Love in the digital age: this is how Mexicans express their jealousy and their infidelity on the cell phone

By Rolando Alamilla, Marissa Manzanilla and Ernesto Piedras

The accelerated pace and growing adoption of internet and digital services translates into an accounting of 85.2 million Internet users at the end of 2019 in Mexico, 2.5 times more than a decade ago and growing steadily.

This growing connectivity has mutated us. Today our communicating vessels, our sales, appropriation of informative, educational, entertainment, cultural, and other content are already different.

The romance market is no exception.

Indeed, the digital relationship follows an upward trajectory, based on the massification of smart devices, connectivity and social networks. In other words, digital romance is no longer an outside experience for a significant proportion of Mexican Internet users.

Digital Platforms for Romance

Currently, 99.1% of Internet users have an active account on at least one social media platform or instant messaging service. In numbers, 84.3 million potential users who use these technological tools, not only for voice and data communication, but also for the flow of playful exchanges such as meeting that special someone.

Indeed, 44.8% of Internet users (37.8 million) have started a romantic or sexual relationship with someone they met through these platforms, which represents an increase of 8 percentage points compared to what was reported in 2019.

Internet users who have found love online

Source: The Competitive Intelligence Unit

The social networks and instant messaging applications put within reach of the palm and allow a close and immediate interaction with other people, to consolidate as the main communication channel for Mexican Internet users.

However, and we don't want to be a spoiler. The versatility of these platforms does not always operate as a cupid ally, sometimes it is the opposite.

Not everything is honey on flakes

Being a user of these platforms and knowing about their potential uses, although these are not necessarily exercised, creates uncertainty about knowing the behavior of our partner in these, and in many cases, calls into question their fidelity.

In this regard, 43.6% of Internet users report that at some time they have reviewed their partner's Smartphone, Tablet or Computer in search of information to know if there is any type of infidelity via digital channels. Among these, more than half (51.2%) admitted that the review was given without the consent of their partner.

And how was Sherlove Holmes doing when accessing the device of his partners?

These detectives got a very nasty surprise. More than half (57.7%) found something strange or uncomfortable that made him feel very bad.

Time when Internet users check their partner's Smartphone, Tablet or Computer

Source: The Competitive Intelligence Unit

Most Internet users take advantage of moments when their partner was in other daily activities to check their device.

Can you imagine, bathing with the phone in your hands? It would be a good solution, since 36.2% of the review cases occur when the respondent in question is taking a bath, while 38.3% take advantage of the time when their partner is busy doing other things. But don't worry, they can sleep peacefully, unless they have something to hide because 25.4% of users do so while their partner is asleep.

And it really seems that social networks begin to complicate the work of Cupid, since 29.7% ended a romantic relationship with someone because of the conversations, publications and / or interactions they have found on social media platforms and instant messaging services of their partner.

Even so, some users are more extremist. 25.6% have come to create a false account to spy on or set a trap for their current partner and thus verify if their suspicions of infidelity are true.

Networks for espionage and concealment

However, how far can suspicions be about your partner?

45.2% of Mexican Internet users hide their sentimental situation or avoid uploading photos with their current partner on social networks to appear “available” to potential relationships.

Additionally, 39.2% hide messages or remove content from their communications and interactions from their mobile devices to avoid fighting or jealousy with their partner, since they assume that exchanging messages with other people will make their partner feel uncomfortable.

Despite the suspicions and reviews, the cases of infidelity are minor, 13.1% of users commented that they have been unfaithful to their partner with someone they met through social networks.

Undoubtedly, technology offers us these tools that facilitate all kinds of processes, in this case of love and heartbreak, and how we can see, sometimes whether on suspicions or not, it can complicate things a little, detectives .

Even so, let's not forget that February 14 is a day of celebration as a couple, have you thought about gifts?

Maybe a spy on your partner's cell phone helps you determine what gift they will give you.

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