Maybe for many Lego set With the colors of the rainbow it’s just a curiosity, but for the Danish company and fans of those little blocks it’s quite a bit statement. A couple of days before the start LGTBQIA + Pride Month, The LEGO Group presented a new model called “Everyone is great!” (They are all amazing). This includes 346 pieces and 11 figures showing this Diversity flag colors.
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“This sends a signal to everyone that this is what we stand for at The LEGO Group and we want to hug them all because creativity is for everyone. We heartily think and feel that everyone is amazing. We all have the right to be accepted, to be loved and also to be creative. With this set we want to show that we take care of them, whoever they are. “, expressed on the company’s blog Matthew Ashton, Lego Vice President for Design and creator of this set.
“This is one of the sets I’m particularly proud of. Because of its importance, I am proud to work for a company that wants to have a voice on such issues. “added the executive.
We are very excited to introduce our new set – LEGO Everyone is Awesome! Because we celebrate every LEGO builder #LEGO #EveryoneIsAwesome pic.twitter.com/J7KSz3zWik
– LEGO (@LEGO_Group) May 20, 2021
In the introductory text, Ashton refers to the fact that the crowd “LEGO Everyone is Great!” is inspired by his own life story.
“I grew up in the 80s and was obviously a gay kid. Back then it was very negative to be gay. It was in the middle of the AIDS crisis when I was a teenager and it was incredibly overwhelming and scary. “says Lego’s Vice President for Design.
“As a fairly feminine child, the adults around me kept telling me what to play with and what not, that I had to act like a ‘real boy’ and harden myself. (…) All of this has influenced me in many ways. it was really exhausting and it hit my confidence “, Go on.
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For the creator of this collection, “Coming out is the time in your life when, in my opinion, you can feel the most lonely and uncertain of what the future holds after you’ve taken this step.”. He says he took this step at the end of his youth, but thinks about it, though now “It’s easier than before”, Is still “A really scary process” for some people.
“I knew I needed to step up and make a strong statement about love and inclusion and in general send a little LEGO love to those in need.”said Ashton, who is sure this set is a way of telling that LGTBQIA + Community that things will get better over time and that there will be room for everyone in the world.
The executive believes if someone had given him this game back then “It would have been a great relief to know that someone had supported me.”. That’s why, he says, this set “It’s not just for the LGBTQIA + community”, but also for all allies: parents, siblings, friends, schoolmates, colleagues, etc.
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The LEGO Group reported that to be new video game is inspired by Marvel at superheroes and includes homosexual characters like ‘Wiccan’ and ‘Hulking’ who have a loving relationship.
The LGBTQIA + Pride March on the Mexico City It is planned for June 26th in digital form.