A committed user base is the secret to growth, both in video games and in any other industry.
8 min read
The opinions expressed by employees are personal.
I am very interested in the growth of esports and the way in which gaming entrepreneurs can take advantage of traditional technological strategies. During the last years, I have been advising an augmented reality app with a gamified growth strategy. The company is called, and we are deciphering ways to leverage our technological skills to increase gamification components while creating a community. The more I get involved with the space, the clearer it is for me that clear content and an active community are on the same side of the play (both in traditional technologies and in gaming).
As reported, 2019 was the first year in which esports went from one billion dollars in profits. As he said in his article, “about 82 percent of the total market ($ 897.2 million) will come from investments of endemic and non-endemic brands (media transmission rights, advertising and sponsorships). The source of income that is growing worldwide in esports are sponsorships, generating $ 456.7 million in 2020. The source of income with the highest growth in esports is transmission rights. ”
Understanding how important the content and the means for the growth of your income are is essential. As a gamer entrepreneur who generates content, the audience that supports you will be one of the most crucial aspects of your experience as a gamer and your career, and building a community in any industry is very similar. At the end of the day, your community may be the only thing you have: a group you trust to consume your content and interact with it. Without a group of content consumers, all you would do would be to put your content in a vacuum. It is important to do everything you can to create a community that supports you, people who watch your videos and interact with you and your content.
There are many methods that will help you build a community of gamers and grow your audience. I have consolidated some of these methods into short lists of strategies that you can follow to build and grow your audience. And if you are an entrepreneur who is starting in the world of gaming , they will help you do it much more deeply. Here are five tips that will help you build and grow your gamers community.
1. Choose a format
The first thing you have to do is decide what type of content you are going to generate for your community. Are you good at creating video content or are you better with written content or conversation? If you are willing to spend several hours a day and enjoy the thrill of live broadcasts, there are services like Twitch and Mixer that work perfect for this task. However, if you prefer to creatively edit your content, services such as Clutch , Instagram or YouTube are better options. If you are more inclined to written content, focus on services such as Discord , Facebook and Reddit . In any case, the first step in building a community is to choose the appropriate social channel for the type of content you are going to create.
2. Focus on a specific game or recurring theme
You have more chance of success when you build a community around a single game or theme. The reason is that you can't be attractive to everyone, therefore, you shouldn't try to create content for everyone. When you focus on a niche, you will naturally attract people interested in that specific topic or area. This is a good lesson for any entrepreneur who generates content. The success behind my Action Ambition program , on the channel, is due to the fact that we focus on one thing: sharing the stories of our guests.
3. Be active in social networks
In the end, your content will be what makes your community come back for more. Therefore, it is essential to upload new content constantly and be very active in social networks. Create a content calendar and stick to it. My team and I love to do it. Thus, your community will have something to expect and they will know when to expect it. And although you must focus on the ideal social channel for the type of content you are creating, you will have to have profiles on almost all social networks; This will help you spread your new content and advertise on multiple channels. On top of that, you'll want to moderate your channels. It is important to interact with your community and tell them that you appreciate their support, as well as prohibit access to people you don't want in your community.
4. Give things through dynamics, people love things for free
Making dynamics in your social channels is a great way to attract new members to your community; People love things for free. As he explained, launching a contest on your social networks means that participants use a designated hashtag. Then, be sure to share the content that brings it and include a link to your website. You can increase your reach if you take advantage of your existing community and its network to reach potential members. It is the network effect in action.
5. Relationship with other influencers
Taking you with other influencers will be an essential part that will add value to the members of your community. A high value follower is a person who will increase your interaction rates. Most likely, you will meet members of your community of great value at specific events, tournaments, or platforms. These are all instances in which you can find people with similar interests, who even play the same games as you. Having said that, there is a greater chance that these people are interested in the content and community that you are also creating. When you get along with these types of people, you could tell them about your community or ask them to follow you on social networks.
Partnering with a video game company is another great way to connect with other players and grow your audience. For example, Clutch offers an affiliate program for Influencers that helps entrepreneurs grow their audience in exchange for representing their brand. When a gamer enters the program, his account receives certain benefits that give greater visibility to the content generated by users in the Clutch app, as well as showing it in the “users to follow” section. As a result, platform users can follow these accounts more easily, helping this user to grow his community while he can get to know his audience in the process.
Putting these strategies into practice will put any gamer entrepreneur on the right path when it comes to building and scaling their community. The methods cited in this article will help you set up and direct your channel, and will make others gravitate towards your content and want to join your gamers community.
But remember that building and growing a community takes time. Always behave professionally and remember to interact with your audience, answering any of their questions and all their comments and messages. Also, remember that these rules also apply to any entrepreneur who wants to grow their community.