Business

launches its home delivery platform

In the midst of the coronavirus pandemic, Alsea is presenting WOW Delivery, which will operate in Mexico City.

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launches its home delivery platform
launches its home delivery platform


In Mexico, more than 18 million guests order takeaway food in restaurants and more than 9 million via the various delivery apps. This trend has increased by up to 40% since the beginning of social distancing in the country, in line with Alsea.

In the middle of the pandemic of COVID-19, the leading restaurant operator in Latin America and Spain started Wow Delivery. This platform offers more than 1,000 products and serves more than 100 Alsea Group stores with technology Ordering.Co.which offers the development of applications for orders and home deliveries to restaurants, shops and drivers.

According to one statement, Wow Delivery shows the actual availability of all products in stores, Customers can configure menus and deliveries in a personalized way while their data is stored and processed in a responsible and secure manner.

Due to the pandemic, Ordering.Co. It has seen orders from its international customers grow by over 30%.

Alsea is recognized in the Fast Food, Cafeterias, Casual Food, Fast Casual and Family Restaurant segments. It has a multi-brand portfolio consisting of Domino’s Pizza, Starbucks, Burger King, Chili, PF Chang, Italianni, the Cheesecake Factory, Vips, Vips Smart, El Portón, Archies, Fosters Hollywood, Cañas y Tapas, Gino’s, TGI Fridays and Wagamama .

The company operates more than 4,000 units in Mexico, Spain, Argentina, Colombia, Chile, France, Portugal, the Netherlands, Belgium, Uruguay and Luxembourg. The business model includes the support of all business areas via a support and shared services center as well as support in administrative, development and supply chain processes.

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