The advocate of Bitcoin Cash (BCH) and CEO of BitcoinBCH.com, Hayden Otto started a fundraiser to create viral videos introducing BCH to traditional audiences. after failing to convince crypto converter of the cause.
The last Video Produced by Otto received more than 100,000 visits on various social platforms. He was also behind a controversial viral video last year showing dual use of Bitcoin by the TravelbyBit payment network supported by Binance.
The campaign aims to raise 650 BCH (nearly $ 180,000) and has already raised 192.52 BCH (about $ 53,000) in donations in the first 48 hours.
The campaign is hosted on Flipstarter, a BCH-operated donation platform that has enabled over 2,900 BCH in contributions. on various initiatives to support the development of Bitcoin Cash.
The funds will be used to create videos with a budget of $ 5,000 or $ 10,000 each is published on Youtube, Lbry.io and Bitchute along with other “alternative streaming sites”.
Marketing, not development
Otto told Cointelegraph that decided to start the campaign after several BCH backers advised that they “would rather donate to Bitcoin Cash marketing than development.”
Otto has led numerous marketing initiatives for BCH over the past three yearsincluding “producing video content for the online public, […] Organize meetings or put up posters / billboards. “
Otto explained that The community’s financial support would enable him to “overload” his lobbying work.
The BitcoinBCH.com advertising vehicle fleet
Otto highlighted the importance of exposing the non-local public to Bitcoin Cash. He told Cointelegraph, “One mistake Bitcoin Cash followers have made is trying to make Bitcoin Cash optimists out of people who are already involved with cryptocurrencies and who are rooted in their beliefs.”
“There has been some success bringing these types of people into the group […], but the target group is too small “, said.
Otto added that many “people who are already involved in cryptocurrencies […] They are price speculators “who want to earn money quickly with advertising and things that are never accepted in practice”.
“It is much more effective to target individuals and companies who have no previous experience with cryptocurrencies, which is 99% of the people on the planet.”
The Bitcoin Cash community teamed up with rapper Lil Windex to release a music video and single called Bitcoin Ca $ h in 2018. The video has more than 1.5 million views on YouTube.
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