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Lamborghini pulls a controversial ad campaign with teenagers posing in front of luxury sports cars

A popular photographer took pictures during this campaign that were later removed after repeated criticism and rejection by the mayor of Palermo.

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Lamborghini pulls a controversial ad campaign with teenagers posing in front of luxury sports cars
Lamborghini pulls a controversial ad campaign with teenagers posing in front of luxury sports cars

Lamborghini, the luxury car brand, was forced to pull out of an advertising campaign in which young teenagers appeared in front of their opulent cars after a debate and protest from the Mayor of Palermo.

All that was mentioned above was that they hired a multitude of photographers to take pictures with supercars across Italy in what was known as a “declaration of love” to the country. Letizia Battaglia, a famous photographer, was a participant in the project recognized for depicting the Sicilian Mafia.

However, these images, in which young people appeared next to the cars in Palermo, sparked controversy on social networks, where Lamborghini published them with a message in which Palermo was described as “a city that is like a girl, full of hope” is described and dreams ”.

An incorrect and unexpected message was transmitted

Among other things, the Mayor of Palermo, Leoluca Orlando, confirmed that the city had approved the idea of ​​the Lamborghini photo project to celebrate the beauty of the place, but the pictures of the youngsters were not shown before being posted on social networks.

“I really admire Letizia for her love for Palermo and the children of this city, but these pictures send the wrong message,” Orlando said The times, He added his opposition to using women’s and children’s bodies for commercial purposes. “

Battaglia, on the other hand, declined the criticism, saying that he was “sad about the reactions”. He added: “For me, Palermo is an innocent-looking girl who is growing up,” said the photographer in the by Corriere della Sera.

In return, at the request of the mayor, Lamborghini confirmed its decision to remove the posts with pictures of Battaglia. “When we decided to include Letizia Battaglia, we were aware of the strength and power of her images,” the company clarified. “It is known that her art and motifs focus heavily on portraits of young female characters who represent for them a vision of his dream and hope for rebirth,” communicated in Lamborghini.

Find out more: LEGO unveils its new kit: a four thousand-piece Lamborghini Sián

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