Lamborghini, a famous Italian manufacturer of luxury sports cars, continues to use blockchain in its business. Among the latest technological developments, the well-known brand Blockchain is using to digitize its collector brands.
Lamborghini launches its first digital collector’s stamp, the “Lamborghini Car Collection”. The new collection is based on blockchain technology and consists of a series of digital stamps to collect, dedicated to the history of the most famous luxury brand cars in the world.
The first Lamborghini Car Collection brand is dedicated to Hurricane EVO RWD Spyder, a new model launched in May 2020, the company officially announced on May 14. The announcement comes shortly after Lamborghini resumes production on May 4 after a temporary cessation of the company’s activities in the COVID 19 pandemic.
Lamborghini works with a local DLT-based startup for collectibles
To deliver its new digital collector’s stamps, Lamborghini worked with a local blockchain startup for collectibles known as Bitstamps. The first Hurricane EVO RWD Spyder seal is now available by downloading the Bitstamps.app app on iOS. The stamp will be issued in a limited number of 20,000 pieces.
Using blockchain technology, the popular vehicle brand wants to ensure the history and uniqueness of every seal that represents a “unique” digital object, Lamborghini said. After a digital Lamborghini stamp operated with bit stamps has been purchased, it can be resold.
“The stamp can be bought, collected or resold just like a paper stamp. The collection works the same way: you can admire it, check its progress, give away stamps or resell it.”
As stated on Bitstamps.app, the price for the Hurricane EVO RWD Spyder seal was € 9.90 at the time of publication. It is not immediately clear what payment methods would be available to buy the seal on the platform. Cointelegraph contacted Lamborghini and Bitstamps for further details. This story will be updated when they respond.
Blockchain is increasingly used to authenticate collectibles
Blockchain technology has found implementations in the digitization of sports-related works of art and collectibles as well as collectable digital stamps. In June 2019, Austrian Post also published a number of certified collector’s stamps on blockchain. Apparently the Austrian Post digital stamps were the first stamps in the world to be authenticated using blockchain technology.
The blockchain-enabled digital seal from Lamborghini is not the company’s first development with blockchain technology. Last year Lamborghini implemented a sales block chain to authenticate Lamborghini cars.
The community also quotes the Lamborghini brand in the popular community-oriented phrase “When Lambo?”. This phrase is often referred to as one of the most common phrases in crypto space (alongside “When Moon?”). It has become a symbol of the crypto boom that promises users quick riches through cryptocurrencies like Bitcoin (BTC).