Online auction market eBay has partnered with Lolli, a cryptocurrency-centric shopping app, to incorporate Bitcoin (BTC) rewards for its 127 million users.
Lolli announced on Wednesday that its users can earn 1% in Bitcoin when they shop on eBay. The initiative is part of a dual strategy to integrate cryptocurrency payments into online markets and to raise awareness of digital assets.
The CEO and Co-Founder of Lolli, Alex Adelman said:
“Today we are proud to partner and make Bitcoin more accessible to these users and continue our mission to promote the formation and adoption of Bitcoin.”
Matt Senter, CTO and Co-Founder of Lolli added:
“We are proud to bring them to market [las recompensas] Just in time for Black Friday and Cyber Monday on eBay as a reward for our loyal lollipop buyers. We have worked tirelessly to make this integration possible in a timely manner so that people can earn Bitcoin on all of their Christmas purchases this year. “
Lolli is a cryptocurrency reward company that allows users to earn bitcoin or cash for free when they shop in 1,000+ partner stores. The company’s free Chrome extension sends notifications to the browser every time a user visits a partner reseller’s website. This functionality is now also available to eBay users.
eBay brings Lolli just in time for Christmas sales. This year, Black Friday and Cyber Monday-related online sales are projected to exceed $ 22 billion.
The price of Bitcoin is up 160% so far this year, far outperforming traditional financial assets. Earning Bitcoin for free may be even more appealing to shoppers this holiday season as the flagship cryptocurrency is on its way to a new all-time high.
The largest cryptocurrency in the market recently made multiple headlines for what many are calling the BTC supply bottleneck. PayPal, which recently integrated cryptocurrency payments, is apparently buying nearly 70% of all newly mined bitcoins.
Lolli did not immediately respond to our request for comment.