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Jeff Bezos shared the answer on Instagram from a customer who criticized him for supporting the anti-racist movement in the United States

June 9, 2020

Angry customers wrote to Bezos about his position on the situation and he replied as follows.

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Jeff Bezos shared the answer on Instagram from a customer who criticized him for supporting the anti-racist movement in the United StatesJeff Bezos shared the answer on Instagram from a customer who criticized him for supporting the anti-racist movement in the United States


There have been various signs of support, solidarity and sentencing to death in recent weeks George Floyd from a policeman. This act sparked protests demanding justice and an anti-racist movement. Black lives count.

Both celebrities and brands have joined the movement. Among them, Amazon CEO, Jeff Bezos, who excelled in the way and channel in which he did it. It is very important to him that brands and those who run them have a position on the matter. So he replied an email to a customer who criticized the support message on the Amazon site.

The complaint

On her Instagram profile, Bezos shared the message that the customer Macy had sent to her.

Instagram / Jeff Bezos

“It is quite troubling to access and see the AMAZON website ‘COUNT BLACK LIFE’ (Black lives count). They serve millions of people, including me and the rest of my family, for our business and personal shopping needs. I am in favor of everyone giving their opinion and standing up for what they believe, but it is very offensive to me that your company publishes this on the website and I am sure that you will hear it from others All life is important! (all life is important)“Reads in the publication.

“And if there weren’t all the other lives you offer your service to, where would Amazon be today?” Macy’s email ended.

The answer

What is said is that the complaint may be valid, but the sentence is at the end of the message All life is important! (All lives are important) used by white supremacists and blocs to undermine the anti-racist movement.

Instagram / Jeff Bezos

“No Macy, I don’t have to agree with you. ‘Black lives count ‘ doesn’t mean that other lives don’t matter. Black Lives Matter is about racism and the disproportionate risk that black people face in our police and judicial system. I have a 20 year old son and I am not worried that one day he could die in custody. It is not something that worries me. Black parents cannot say the same thing. “

“None of this is meant to exclude or minimize the very real concerns that you and everyone else has in your life, but I want you to know that I support this movement that we see around us and that my attitude is not will change. I wish you all the best, Jeff, ”concluded the CEO.

Instagram / Jeff Bezos

Currently, Amazon has withdrawn the explicit message, but is keeping a special place that describes what the company is currently doing to support the black community in the United States.

There are various publications on his Instagram account that support the movement, and there is even another complaint that the Amazon CEO had a much riskier tone.

Instagram / Jeff Bezos

“You are completely stupid. Obviously, you’re not an idiot, or you wouldn’t have had the financial success you had. I placed an order with your company when I described their declaration of support for Black Lives Matter. Promising support for a lot of useless … that will ruin your business. White America is fed up. I have canceled my order and know that I will not be the only one. Keep your stance and we’ll watch your earnings drop and we’ll laugh at it. My business relationship with you has ended … ”

But Jeff made his position clear again.

“Since my last post, there have been some disgusting but not surprising answers in my inbox. This kind of hatred shouldn’t be allowed to hide in the shade. It is important to make it visible. This is just one example of the problem. And Dave, you are the type of customer I like to lose. “He commented in the Bezos publication.