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Italian regulator says Apple “exaggerated” claims about iPhone’s water resistance

The Italian competition authority fined Apple € 10 million for making misleading claims about how it determined the water resistance of the iPhone.

3 min read

This article has been translated from our English edition.

Italian regulator says Apple “exaggerated” claims about iPhone’s water resistance
Italian regulator says Apple “exaggerated” claims about iPhone’s water resistance

This story originally appeared on PC Mag

Manzana surpassed by promoting the water resistance of the iPhoneAccording to an Italian government agency.

On Monday, the Italian competition authority fined the company € 10 million ($ 12 million) for the iPhone’s waterproof advertising messages, which it called misleading.

The regulator’s main problem is, as Apple told consumers, that the products could withstand a water fall from a depth of 1 to 4 meters for up to 30 minutes, depending on the iPhone model. The promotional claims were posted on Apple’s Italian website and were used in television commercials and on social media. The pictures showed an iPhone hit with water from all sides.

However, the Italian competition authority says Apple should have made it clear that the water resistance claims are based on a controlled laboratory test with pure water, rather than a real-world scenario like dropping an iPhone in a sea. Salt water. The only way to know the exact context of Apple’s water resistance claims is by visiting a company’s website and browsing for Ingress Protection (IP) rating information.


Image: Italian competition authority via PCMag

The regulator also had an issue with an Apple disclaimer that “the warranty does not cover liquid damage.” As a result, the company could refuse to service consumers with water-damaged iPhones. In addition, the Italian competition authority adds that the disclaimer did not state whether it was a legal guarantee, nor did it explain the limitations of Apple’s claims about water resistance.

The Italian supervisory authority began investigating the complaints in December 2019. A customer discovered that the iPhone was briefly submerged in sea water when it stopped working. To fix the problem, the owner had to pay 640 euros.

The fine applies to Apple’s promotional messages for the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The newer model, the iPhone 12, was not included. However, the product has a water resistance of a maximum of 6 meters for up to 30 minutes.

We asked Apple for a comment and will update the story when we hear about it.

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