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Is audio the future of social media? Twitter’s Jack Dorsey thinks so

August 26, 2020

6 min read

The opinions of the employees of You are personal.


Is audio the future of social media? Twitter’s Jack Dorsey thinks soIs audio the future of social media? Twitter’s Jack Dorsey thinks so

Whether you’re a content creator or just a consumer, you send and receive most of the information using visualization-based methods. Because even reading this article requires using your eyes, as does reading a book, watching TV, interacting online, or immersing yourself in a virtual reality landscape.

However, it’s deceptively easy to forget that this hasn’t always been the case. Although the written word is thousands of years old, the spoken word precedes it, which means that each of us is genetically able to transmit and absorb information through our voices and ears.

Shall we withdraw?

So should we get back to the way it was? At first glance, in the age of 8K videos and visual apps like TikTok and Instagram, it seems regressive, but perhaps our minds are unable to deal with the amount of visual information we are all bombarded with. Days.

We are certainly not meant to have written conversations with strangers, as evidenced by the lack of balance and consistency seen on most Twitter and Facebook exchanges.

In their 1984 hit Radio Ga Ga, the British band Queen asks that the sound “stay on because we might miss you when we’re tired of all these pictures”. Of course, people back then were far from visually tired, as music videos and VHS tapes were proof that the golden age of video had only just begun.

In the decades that followed, everything was better, smoother, with higher resolution, but also much more stressful and difficult for those who always had to look good in front of the camera. And since the dawn of social media, most of us have been part of it.

Bet on audio

Perhaps the best argument for a better way to communicate online is the tangled, violent, and unpredictable world of Twitter. Originally intended to allow people to quickly express their thoughts and ideas to a large audience, it quickly became the trash can on the internet where most of the conversations quickly turned into screaming and attribution.

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There has to be a better way to interact and express ideas. If people could really listen and talk to each other, wouldn’t that trigger a lot of rude insults and attacks?

One person who seems to believe this is Jack Dorsey, CEO of Twitter. The platform’s first steps toward audio took place this year, and users can now send 140-second audio tweets. But his rumors of recent activity suggest a lot more. He reportedly tested one of the hottest startups in Silicon Valley, Clubhouse.

The easiest way to describe clubhouse is that it is a virtual audio chat room where other people can listen to a topic and join the conversation if they so choose. No photos, no video. No need to decide which outfit to wear, worry about a red mark on your nose, or get your hair done.

You don’t even have to be careful. Intimacy is rare and precious in today’s internet landscape. Audio-only apps like these provide the ability to talk to others about a topic without revealing any part of your identity other than your voice.

Another sign that audio could be the future of online communications is that tech giants Apple, Amazon, and Google are constantly pouring money into their voice control applications. Although their dream of creating Siri, Alexa and Google Home portals for quick online purchases has not come true, they are still investing heavily in audio-based communication technology. They may also see the potential of audio as the new medium of choice for online interaction.

The future sounds amazing

Imagine an online chat room where people are actually chatting. No quick insults on Twitter, no long, pointless discussions on Facebook, just a group of people, anonymous or not, arguing, debating and exchanging information.

Entering one of these chat rooms would be like entering a party. You will find people to chat and share ideas, and you can choose to listen to the conversation or actively participate and share your thoughts with a group. You can also retreat to a virtual corner and have a private conversation with a friend or stranger.

The signs are here. Despite the fact that books are more accessible than ever, audiobooks are booming in popularity and Deloitte estimates that the global market will grow 25% to $ 3.5 billion in 2020. Although video-based content and conversations are widespread across the internet, podcasts are growing in popularity, and Spotify’s paid podcast host, audio giant Joe Rogan, reported $ 100 million. for exclusive rights to your podcast.

No matter how many eye candies surround us, there is no doubt that we will always want to speak our minds and listen to others. Even so, it is only natural for the world of technology to discover and embrace people’s innate desire for audio communication. While the golden age of radio is unlikely to ever return, it is entirely possible that the golden age of audio will be the next step in communications technology.

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