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IP Australia and the National Rugby League use blockchain technology to fight counterfeiting

August 10, 2020

Australia’s premier rugby league, the National Rugby League, With IP Australia will test an application based on blockchain technology to curb the sale of counterfeit products.

IP Australia is an agency of the Ministry of Industry, Innovation and Science that organizes and governs the granting of intellectual property rights, laws relating to patents, trademarks, registered designs and breeders’ rights in Australia.

Real products come with trustworthy badges

After a message from ZDNet, the new app Uses blockchain technology to enable brand owners to link their products to the government register. Act like Proof of the authenticity of the products, their origins and helps them to control the use of their brand.

IP Australia and the National Rugby League use blockchain technology to fight counterfeitingIP Australia and the National Rugby League use blockchain technology to fight counterfeiting

As part of this test NRL will connect two of its online product stores, NRL Shop and Savvy Supporter, to the platform. There A “trust mark” is attached to any of these sites that will be visual evidence to customers that these websites have been verified by IP Australia. Customers can also view brand information by clicking the trusted badge.

Karen Andrews, The Minister of Industry, Science and Technology said they could use the application to prevent counterfeiting of products Made in Australia. It is “A great example of how new technologies can be used in very practical ways to stimulate the economy and create local jobs”, added.

IP Australia’s “Trust Badges” initiative is part of the agency’s Smart Trade Mark platform. They test across different industries to improve tracking of authentic products This can minimize the sale of counterfeit products.

IP Australia is also working with Indigenous Land and Sea Corporation and the Australian Nuclear Science and Technology Organization to test the use of its blockchain application.

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