Losing personal data on social media platforms is nothing new. Global giants like Facebook are known for their privacy concerns. While internet users continue to rely on classic social media like Facebook and YouTube, industry players continue to develop blockchain-based, privacy-oriented alternatives like IOTA.
Society2 is a new decentralized social media project (DeSM) that allows users to regain control of their data and IOTA node owners can run their own social media websites or applications.
Society2 officially announced the initiative on May 5, stressing that decentralized social media has not been widely used yet. For this reason, the Society2 team has started to work on an IOTA-based DeSM framework to enable a new standard for data protection, control and interoperability of data that is shared across social media platforms.
Ben Royce, Development Manager at Society2, told Cointelegraph:
“The SOCIETY2 framework is very different from existing social media. An IOTA node owner can run a social media site or application as easily as downloading, customizing or not downloading an open source template from a menu.”
Society2 users can exchange their privacy for IOTA
Society2 promises to enable data protection and control over social media that were previously unavailable to users of this media. As part of the effort, Society2 plans to allow social media users to explicitly choose the level of privacy they want, using free micropayments in the IOTA cryptocurrency (MIOTA) as a reward.
Royce explained that Society2 will only be based on the IOTA framework. For example, if you use IOTA micropayments, the platform rewards users for viewing ads on Society2. “If you receive ads and want to share some of your information, share the revenue stream with the owner of the IOTA node who manages a particular site or application,” said Royce.
“IOTA is the only currency that is natively supported within the SOCIETY2 framework. IOTA is at the core of the SOCIETY2 framework technology because it best suits our use cases. In addition to its scalability and ability to securely transmit messages, IOTA enables P2P micro payments without commissions. “
Society2 hopes to offer a decentralized social media framework for Twitter
In addition to implementing IOTA’s cryptocurrency as the base currency for the system, Society2 will build its platform on IOTA’s distributed ledger technology. The project is based on IOTA Streams, a framework for crypto applications developed by the IOTA Foundation. In particular, IOTA streams enable the encryption and distribution of social media content. Society2 will also use IOTA’s decentralized identity technology.
After officially launching the project and launching its website this week, Society2 hopes to deliver an early prototype of its DeSM system for community feedback by the third quarter of 2020, said Joseph Skewes, the project’s chief operations officer. The Society2 team, which has been in the IOTA community for years, hopes that its framework can be used by media giants like Twitter, Skewes said. He said:
“Twitter has recently funded an independent team, Bluesky, that is researching the decentralized social media landscape for a standard that Twitter could possibly use itself. A framework like SOCIETY2 can become a suitable candidate for such a platform.”
Twitter CEO and founder, Jack Dorsey, announced that in late 2019 the company funded a team dedicated to developing a decentralized social media standard.
Society2 is not the only company working on blockchain-based alternatives to the traditional social media system. In October 2019, David Gelernter, a computer professor from Yale, and Rob Rosenthal, a 19-year-old veteran from Goldman Sachs, unveiled plans to launch a new blockchain-based Facebook rival project in 2020.