Internxt supports decentralized cloud amid growing privacy concerns

The blockchain-based file storage privacy-centric service, Internxt, have increased eyesight: Use decentralized technology to end big tech’s monopoly on user data. Your first product, Internxt drive, aims to compete as an alternative to Google Drive and Dropbox without sacrificing privacy and data ownership.

In an exclusive interview with Cointelegraph, CEO of Internxt, Fran Villalba Segarra, He outlined the core technology of his product and explained why data protection should be seen as a fundamental human right. He also talked about the dangers of a centralized architecture, why the big big techs are constantly violating user privacy and what to expect internet users in the age of Web 3.

Privacy as a human right

While privacy advocates have long been concerned about the exploitation of user data by Big Tech, Facebook’s Cambridge Analytica scandal in 2018 brought the problem to the fore. (To review, Cambridge Analytica is a UK consultancy that was able to obtain data from millions of Facebook users without their consent. Their information was later used for political advertising.) In July 2019, the Federal Trade Commission fined the social media giant over $ 5 billion for data breaches.

Internxt supports decentralized cloud amid growing privacy concerns
Internxt supports decentralized cloud amid growing privacy concerns

In hindsight, incidents like Cambridge Analytica came as no surprise to Segarra, who told Cointelegraph that protecting user privacy conflicts with the business model of companies like Facebook, Google and Microsoft. “This is why these companies collect more data than is really needed”, explained. “Your services are not an end in themselves, but a means to an end.”

“Zero Knowledge File Storage Service”

The undermining of privacy by Big Tech forced Segarra and his team to develop a new business model based on decentralization. The company’s first product, Internxt Drive, is described as an alternative to Google Drive and Dropbox that relies on zero-knowledge encryption and geographically dispersed data centers. Segarra stated:

“Files uploaded to Internxt Drive are fragmented, encrypted on the client side and distributed around the world, so a server never has a whole file but a piece of encrypted data […] These architectures typically divide files into data segments of uniform size. Each segment or block has its own address, but there is no metadata to provide context for what it is. The storage target can be configured to replicate data across storage arrays or distributed file systems.

In contrast to centralized systems, in which user data is stored on physical servers that are owned and operated by the cloud provider, a decentralized architecture offers greater security in terms of cloud functionality.

“If a decentralized component is compromised or an unrecoverable runtime error occurs, in the worst case scenario the component goes offline while the rest of the cloud continues to operate normally.” explained. In contrast, with central cloud storage systems, the main functions are intertwined in the same space. “If a bug or attack destabilizes a centralized component, the entire cloud is at risk.”

Web 3.0 and the future of privacy

Web 3.0 (a broad concept referring to the new paradigm of Internet services where users have greater control over their personal information) has been heralded as a possible solution to society’s growing privacy concerns. The current paradigm called Web 2.0 is mainly driven by companies that provide services in exchange for personal data.

The advent of blockchain technology has made decentralization almost synonymous with Web 3.0. The decentralized cloud storage technology advocated by Internxt coincides with the narrative that Web 3.0 is changing the nature of data ownership and giving users more control, unlike big tech companies. Industry watchers have rightly pointed out that this new paradigm could challenge existing data protection regulations, especially as decentralized applications continue to grow.

“Web 3.0 is really going to be a huge thing”, Segarra said, adding that consumer-facing applications that enable users to protect themselves on the Internet are “in tremendous market demand”.

Coming from a successful seed funding round, Internxt has raised $ 1 million in capital, primarily from Miami-based venture capital fund Venture City. Segarra said adoption is growing, with the company expecting 1,500% annual growth through the end of 2021.

Similar Posts