As part of a digital transformation plan, the Spanish conglomerate is starting to close its stores in China.
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“Hurry up to the misstep”, Perhaps it is the Inditex conglomerate’s strategy as they speed up the process of closing all branches Bershka, Pull Bear and Stradivarius in China. This is part of a digital transformation plan that began in 2020 after losing a million dollars when sales fell 44% during the lockdown.
In June 2020, the giant became the fast fashion He reported that would permanently close 1,200 stores worldwide. Now the process has progressed in January in the Asian country.
According to the WWD portal, a total of 93 branches that will close 37 are Pull Bear, 34 Bershka and 22 Stradivarius. The closure of the establishments has been gradual, but it is planned that the three brands will only sell through their online stores, as these concentrate the greatest consumer demand.
By the third quarter of 2020, the conglomerate had Increased your online sales by 75% compared to the same period last year.
– Bershka (@Bershka) December 20, 2020
China together with Spainrepresent the main market and these will be hardest hit by the accelerated transformation resulting from the pandemic. One in four stores is expected to close in Spain. “The plan will allow chains like Bershka, Pull Bear and Stradivarius to promote online sales in China and Japan,” said Inditex of the change in business model.
At the moment the brands Zara, Zara Home, Oysho and Massimo Dutti, will continue to be physically present in the Asian market.