Carlos Capps, head of retail, consumer, health and agriculture industries for IBM Consulting for Latin America, reiterated the need for a continuous digital transformation mindset that includes blockchain.
Capps noted this in the context of an IBM report showing a recovery in travel, adventure and shopping consumption for the Christmas season.
Pandemic concerns are hampering a return to the traditional shopping season and signaling a bigger family budget for travel and local activities, according to a new global consumer study published by the IBM Institute for Business Value (IBV).
The global survey of more than 13,000 adults in 9 countries, including Brazil and Mexico, found that many people still think carefully about the safety of socializing, shopping, and travel, and many respondents continue to make their decisions with caution.
In many ways, the challenges for brands and retailers in 2021 are greater than those for the industry at the start of the pandemic. The effects of Covid-19 were an immediate shock to the industry and they were all in the same boat. Given the ongoing consumer insecurity, those who innovate and differentiate themselves with a multichannel strategy are ahead of the rest, “commented Carlos Capps, IBM Consulting’s director of retail, consumer, health and agriculture for Amé rich Latina.
“There is a need to keep the continuous digital transformation mindset and leverage automation, artificial intelligence, blockchain and hybrid cloud technologies for the benefit of the customer experience,” he later added.
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