How to strengthen your brand image with videos on YouTube

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How to strengthen your brand image with videos on YouTube
How to strengthen your brand image with videos on YouTube

We live in a fast paced world and this means that user habits are changing. Lately, people have been preferring to watch a video to read a two thousand word post. And when we add the emotional component of video marketing, it gets even more noticeable as it connects in seconds.

Hence a presence in Youtube, the second largest search engine on the Internet and on the social network of Video It is par excellence a differentiating strategy for brands. Hence, working on your branding with the video format is an opportunity to improve your corporate communication that you should not miss.

If you think your branding is half as good and your customer is not getting what you want, be careful what I am about to tell you to bring your audience valuable content in the format that they best like and strengthen your branding.

Why should you use YouTube to improve your brand image?

Video is the preferred format for users today. It’s visual, it’s easy to share, it creates strong emotional connections with users (so they’ll remember you longer), it positions you as a benchmark in your industry, and it can also go viral thanks to social networks.

What’s stopping you from developing a video marketing strategy and using YouTube? Videos entertain, generate engagement and offer users valuable content. All are advantages. All you have to do is plan your YouTube video strategy, clearly define your goal, and define the message you want to convey.

Tips for increasing your branding with videos on YouTube

Before I started my first videos on YouTube, I carefully analyzed some important questions I want to ask you here today so that you can increase your brand awareness and connect with your audience immediately.

1. Identify your goal

Is your goal to inspire, educate, or entertain? Based on this, you can create a video of one format or another. For example, if there is a topic that you want to learn about, you can create a video that offers advice, conducts live webinars or a free course, or makes question and answer videos.

If you want to inspire or motivate your audience, consider doing tutorials instead, showing testimonials that speak about their experience with your brand, or telling the story of your company and what happened behind the scenes.

If your goal is nothing more than entertaining, you can collaborate with fellow coworkers or influencers and talk about a current topic, trends, and debate.

2. Optimize your channel

Did you know that an incomplete profile creates a bad and unprofessional image? The most important information that you need to complete on your YouTube channel are:

  • The profile photo where you need to add your logo.
  • An attractive header image.
  • Create a trailer where users can get to know you a little better and encourage them to subscribe to your channel. This is where you need to tell them what you are doing and what they will get if they follow you.
  • Make a playlist of your favorite videos. When a new user joins your channel, they’ll see those who have been more successful. If you don’t, and your last video had few visits, it will be the first they see and you will get a bad picture. Remember, you have to sell yourself well.
  • Add your company logo to all of your videos. You can do this through YouTube Studio in the Branding option. From there you can choose where to place it and for how long.

If your goal is nothing more than entertainment, you can collaborate with fellow coworkers or influencers and talk about a hot topic, trends and debate / image: Anastase Maragos on Unsplash

3. Use the correct shade

When you have a young, millennial audience, you cannot formally address them or call them “you”. This is why I always say that it is important to know your audience well before planning a marketing strategy.

In this case, use a more informal tone to address them, be close and natural. Being close doesn’t mean you can’t be professional.

4. Create high quality videos

Recording video with a minimum of quality is another differentiator that users prefer you rather than your competition.

Aside from quality, stories are a resource that is never missing from my video content. Through these and the storytelling, I can motivate and attract the user until the end of the video. And best of all, I get them to take the action I requested: share the video (sometimes viral), visit a specific landing page, leave me their details, etc.

Realize the potential of video marketing by creating a channel on YouTube (if you haven’t already). And it is not only possible to offer your audience valuable content with videos on YouTube, but also a very good position on Google, so that you can gain visibility and strengthen your brand image in no time.

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