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How to shop safely online in the Hot Sale 2020

May 25, 2020

Nowadays, practically all online shops have social networks where you can see part of their work and progress. Know who you’re buying from.

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How to shop safely online in the Hot Sale 2020How to shop safely online in the Hot Sale 2020

The opinions of the employees of s You are personal.


The 7th takes place from May 22nd to June 1st. Issue of the Hot Sale in Mexico, the online sales campaign launched by the Mexican Association for Online Sales (AMVO) to promote Internet commerce in the industry.

This year the Sale In the context of the coronavirus crisis, which includes the closure of physical stores and commercial warehouses, the decline in store traffic and the slowdown in household spending, this is seen as a positive response to support from businesses in this sector after consumption Mexican Stock Exchange (BMV).

On the other hand, the pandemic has accelerated the digitization of companies. According to the Kolau platform and the Organization of American States (OAS), 5,000 stores accessed digitization tools in less than three weeks. The OAS initiative plans to involve almost 100,000 companies a year across Mexico, so that in 10 years a million digitized micro and small businesses will emerge in the country.

In 2019, the hot sale campaign generated over 50 million searches, an increase of 26% over the previous edition. Until 2018, subscriptions (music, films and series), internet banking and entertainment (cinema tickets, concerts, shows) were the most frequently used services on the internet.

“Online shopping is becoming a new normal and a priority that goes beyond promotions. At the moment, they are not only the only way to access some products, they are also safe and convenient. However, we could easily come across fraudulent sites that leave us penniless and without a product, ”said Sebastián Medrano, director of Coru.com.

In 2019, more than 50 million search queries were generated as part of the hot sale campaign / Image: en Español

“We all know the great online stores that we know are reliable, like Walmart or Amazon. or we get offers for promotions known as hot sale, but as internet consumers, we need to know how to detect fraud or how to safely buy online, “he adds.

Since this is a digital transaction, there is also a risk that personal data will be misused for identity theft. Other risks of these purchases are that the business is fake or that the shipment does not meet expectations as its quality cannot be physically checked.

In order to take into account the basic security elements that must be bought online during the Hot Sale 2020, the financial services comparator Coru.com makes the following recommendations:

one. Check the site guidelines: They usually appear in small letters and up to the bottom of the page you can review your privacy policy, return policy, complaints and suggestions.

2nd Secure purchase certificates: As a rule, these are stamps that are found during the transaction or collection of bank data and guarantee that it is a secure e-commerce site.

3rd Read comments and ratings: Enter the name of the store in the search engine and review the ratings to determine if it is a trustworthy website or not, how long it takes to deliver the products, or other obstacles to use of the business can appear on this page.

Four. Secure page: The website must start with “https” as the “s” indicates that it is a secure site. The address bar is also locked.

5. Look for the gray or green padlock: There must be a gray or green padlock to the left of “https” to indicate that this is a reliable site.

Other measures to safely buy online

  • Know the quality and identity of the manufacturer well. Nowadays, practically all online shops have social networks where you can see part of their work and progress. If they don’t have this type of account, they are probably not as reliable. The supplier and his work must be carefully examined.
  • Check the additional costs. Taxes, additional shipping costs and other things that can cause additional costs must be taken into account and well known so that you are not surprised when paying.
  • Save and print proof of purchase. This should always be certain of what was bought and have paper that confirms the transaction.

It is important to clarify that the federal law on consumer protection and Profeco protect cyber consumers from electronic commerce. Similarly, the Organization for Economic Cooperation and Development (OECD) has developed guidelines for protecting consumers in the context of electronic commerce, which include protocols for submitting complaints in the event of a mistake.