How to persuade via email?

Find out how and when to send an effective email.

The opinions expressed by employees are personal.

Believe it or not, the days of the week, the frequency of communication, the tone and size of the email are important variables that influence the effectiveness of the message.

How to persuade via email?
How to persuade via email?

Regardless of whether you are a seller or that you are looking for work, try to give special treatment to the mail you are going to send.

When you say it: days of the week and your ability to influence

Studies show that emails on Monday are less likely to get a response, so the shorter they are, the better.

Meanwhile, statistics showed that Tuesdays are the days when more emails open, so, without a doubt, this is the best day to report.

If you want to convince someone to do something, try to plan it with more time, because although Tuesday is “almost” sure that they read your mail, it is not very feasible that they will respond that same day.

When it comes to closing a contract or getting a written budget approval, talent scouts have found that people are more receptive on Thursdays or Fridays and even more so at mealtime.

If you need to write a long and formal email, attach all that information in a separate document. Remember that people are convinced by what they can identify with, so the more “casual” you stay, the more persuasive you will be.

What you say: 3 persuasive communication tips

1. Understand the power of “why”
When you request something you can be more persuasive if you tell the other person why you are looking for it. Studies show that the word “why” in an email is 31 percent more effective when looking for an answer.

2. Tell a little story of something that can be related
The fact that the client can identify with the situation will allow you to keep things simple without losing interest.

3. Start with a strong statement and avoid long explanations
Commitment and consistency when it comes to “corresponding” are the key to success. Being and appearing coherent is a powerful weapon of social influence when negotiating.

Without this, the relationship with your client would be difficult and disjointed, so we suggest avoiding sporadic responses and aggressive changes in tone when responding.

After all, the only way to get people to do something is to get them to want to do it. Remember that the deepest need of the human being is to feel important.

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