Business

How to follow Sun Tzu and be a samurai entrepreneur

Apply “The Art of War” in your company to make it grow.

In one of my last University classes in which we had to carry out the strategic planning of a business project, our professor, Guillermo Ortiz (a true potential entrepreneur), recommended us to read the famous book by the Chinese sage Sun Tzu, El Art of War .

The exercise consisted of replacing, each time they appeared, the words “army” by “company”, “battlefield” by “marketing” and “armament” by “resources”. At the end of the 40 pages, all the students had received an important lesson on strategies and tactics applicable to business – and to everyday life in general -, from a text written 2,500 years ago, addressed to high command of the Chinese army !

How to follow Sun Tzu and be a samurai entrepreneur
How to follow Sun Tzu and be a samurai entrepreneur

In this millennial and timeless treatise, Sun Tzu determines that war must be valued on five fundamental factors: doctrine, time, terrain, command and discipline. Now, let's take the test and transfer each of these concepts to the business world:

The doctrine refers to the level of motivation and loyalty of each team member towards the brand, that is, the degree of identification with the objectives and values ​​of the company. To strengthen this point in your company it is essential that you create a solid corporate identity… .and a good and conscientious choice of the right personnel.

Time always becomes an element to overcome: be prepared for the cold, the heat and the rainy season. In business it translates as the ability of a good entrepreneur – more specific, a good planner – to challenge the times of the “skinny cows”, to overcome economic crises, changes in the market and the loss of customers.

The next factor, the terrain , responds to one of the maxims of business success: location, location, location. Whether on the battlefield, on the street or in a shopping center (even in the Web environment), the place where we locate and present our offer is essential to succeed. Therefore, the choice of the premises – or the portal – must be one of the main concerns for every entrepreneur.

As for command , Sun Tzu establishes the leadership qualities that generals must possess: wisdom, sincerity, benevolence, and discipline. Without a doubt, these are the same characteristics that the leader of a company must have that, in fact, are essential to know how to manage and direct each and every one of their collaborators towards common success.

Last but not least, there is discipline . As for this, the Eastern sage not only refers to the punctual fulfillment that each member must have of his obligations, but also to be disciplined in the management of resources, inventories and suppliers, as well as in the control of the finances of the company (or battalion).

In addition to these five factors, in this reading you will find numerous teachings on the importance of knowledge of the competition, business ethics and infallible techniques to introduce yourself – and lead – in the market that, in Guillermo's words, “are tools that will put them in advantage over others. Said advantage should always be used for the common benefit and in self-defense, never to obtain a direct benefit by harming someone in the process ”.

For this reason, I invite all of you to do the same entertaining exercise and turn The Art of War into your pocket book …. an essential treasure in the library of any entrepreneur.

Sun Tzu and the art of business
In one of my last University classes, in which we had to carry out the strategic planning of a business project, our professor, Guillermo Ortiz (a true potential entrepreneur) recommended us to read the famous book by the Chinese sage Sun Tzu, El war art.
The exercise consisted of replacing, each time they appeared, the words “army” by “company”, “battlefield” by “marketing” and “armament” by “resources”. At the end of the 40 pages, all the students had received an excellent lesson on strategies applicable to business – and to everyday life in general -, from a text written 2,500 years ago addressed to high command of the Chinese army!
In this millennial and timeless treatise, Sun Tzu determines that war must be valued on five fundamental factors: doctrine, time, terrain, command and discipline. Now, let's take the test and transfer each of these concepts to the business world:
The doctrine refers to the level of motivation and loyalty of each team member towards the brand, that is, the degree of identification with the objectives and ethics of the company. To strengthen this point in your company, it is essential to create a solid corporate identity… and a good and conscientious choice of personnel.
Time always becomes an element to overcome and overcome: be prepared for the cold, the heat and the rainy season. In business it translates as the ability of a good entrepreneur – more specific, a good planner – to challenge the times of the “skinny cows”, to overcome economic crises, changes in the market and the loss of customers.
The next factor, the terrain, responds to one of the maxims of business success: location, location, location. Whether on the battlefield, on the street or in a shopping center (even in the “network of networks”), the place where we locate and present our offer is essential to succeed. For this reason, the choice of premises must be one of the main concerns for every entrepreneur.
As for command, Sun Tzu establishes the leadership qualities that generals must possess: wisdom, sincerity, and discipline. Without a doubt, these are the same characteristics that the leader of a company must have, effectively, essential to know how to manage and direct each and every one of its collaborators towards success.
Last but not least, there is discipline. As for this, the oriental sage refers not only to the punctual fulfillment that each member must have of his obligations, but also to the discipline in the management of resources, inventories and suppliers, as well as the control of the company's finances (or battalion).
In addition to these five factors, in this reading you will find numerous teachings on the knowledge of competition, business ethics and infallible techniques to introduce yourself -and lead- in the market that, in Guillermo's words, translates as “tools that will put them in advantage over others. Said advantage should always be used for the common benefit and in self-defense, never to obtain a direct benefit by harming someone in the process ”.
For this reason, I invite all of you to do the same entertaining exercise and turn The Art of War into your pocket book… .an essential item in any entrepreneur's library.

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