We give you five recommendations to ensure that your company not only survives, but earns more at this time.
Economic crises can affect most SMEs worldwide, and Latin American companies are not far behind. Therefore, to reduce the negative effects of these financial events, we recommend you follow these tips. Take note and manage to keep your company standing, even in difficult times:
1. Take care of your cash
Try to save money in cash, because your savings accounts or term funds may suffer some adjustment for changes in the financial world and damage your income. It is advisable to have money in other currencies such as dollars and euros that are less likely to lose their value.
2. Stay tuned for market opportunities
Crises are a good opportunity to buy or acquire a business, because, in general, the value decreases considerably. In addition, in these times new needs arise and you can be in charge of satisfying them.
3. Beware of decreasing expenses
This is one of the most common mistakes that entrepreneurs make, because they often exaggerate at this point and cut money for certain areas such as marketing and advertising. Better, be more efficient and eliminate unnecessary expenses, such as celebrations and travel, and optimize the use of energy, papers and inks.
4. Do not collapse your credit card
Buy only what is necessary, because interest is very high and in times of crisis you may find it difficult to pay the fees. You must learn to identify the real opportunities of 0 interests and save using your card, not acquiring more duties than you can fulfill.
5. Encourage your team
Call your team to a meeting and tell them that you want to improve the profitability of the company and that that merits everyone's effort, so that they feel motivated, offers a bonus or recognition for productivity. It is very important that in difficult times you keep your employees and avoid the costly turnover of staff.