Theo Rocha, director of Facebook Creative Shops for Latin America, gives us these recommendations that small businesses and businesses can create creative and attractive content.
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In the context of a health crisis, small businesses can find new audiences on digital channels. According to a study by Bridge Research commissioned by Facebook, 35% of Mexicans buy more online and 13% buy from them Mobile device weekly.
Aware of the importance of digitization, Theo Rocha He has several tips to develop creative ideas that do well in any type of business. It also offers guides and resources selected by the Facebook Creative Shop team to help entrepreneurs develop their posts and ads:
Put the most interesting and relevant things first and explore the values and purpose of your company. This helps to make stronger connections. The way people communicate has changed, especially during the pandemic. Attracting audience attention is key and the brand has just a few seconds to do it. Creativity is therefore essential.
Find out who you want to talk to
It is important to understand the profile of your consumers. A good starting point is to look at your current customers and pay attention to the key figures of your audience. Facebook site or Instagram business profile. Don’t forget: Most people see your content on a cell phone screen!
Videos, stories or photos?
Everything works, but the videos attract more attention. Produce visually aesthetic and non-audio-dependent videos (that’s how most people see them). It is important to remember that vertical video is the best option, as most of them hold their phones that way. Another tip: The public is looking for short videos. Images help make a brand as interesting as the most influential people in the feed. Show your product or service with photos and images that arouse interest and show the product you are using. Be it video, stories or photos, remember to frame the object well and have good lighting.
Don’t forget: Most people see your content on a cell phone screen! / Image: dole777 on Unsplash
Behind the scenes and followers
Discover the Instagram and Facebook stories feature to show the background of your SME, the development of a product or the elements that make your company special. This helps build a connection between your audience and your brand. Followers can also interact with this content, share your stories and posts, and tag your business.
Where to start
Putting everything into practice is easier than it seems. To prepare the content, think about how you would describe your business to a friend, define the profile of your customers (who are buying your product), what are the differences of your brand, what is the most important thing you need to communicate and what is your goal With this publication, do you have: generate sales?, generate messages or calls ?, visits to your website? Whatever it is, in Mobile Studio you will find these free tips and apps that you can use to create posts, stories and videos.