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A Facebook business page is a free way for companies to increase brand awareness and generate sales on Facebook. To create it, all you have to do is enter your personal account FacebookIn the menu that opens in the upper right corner, click “Create Page” and follow the steps to create your company profile.
Although learning how to create a simple Facebook page is very easy, daily optimization and management can be quite a challenge. Try to find a freelancer who will help you develop your profile, create personalized content to interact with your potential customers, and maintain your site so that you can focus on managing your business.
Follow these 7 steps to learn how to create a Facebook business page:
1. Sign up for a company profile on Facebook
Company profiles are created using a personal Facebook account. So you have to log into your account first. Find and click the “Create” button on the right side of the blue toolbar.
Select “Page” from the menu
After clicking on “Create” a list is displayed. Select the first option labeled “Page” to create your company page.
Choose a page category
You have the option of choosing between two categories for your site: “Company or brand” or “Community or public figure”. Most companies fall into the “company or brand” category.
2. Add your business information
Let Facebook know what the name of your company page should be. This must be the same name as your company. Then select the category that best represents the company. For example, a clothing brand might include “clothing” that gives you a list of related options for you to choose from.
3. Upload a profile picture and a cover picture
Next, select an image that you want to upload as a profile picture. Generally, companies use their logo as a profile photo. However, you can use any image that represents your brand. Make sure the picture is clear and not cut.
If you don’t have a ready-to-use image or need a new one, look for a designer who can help you create a profile photo that represents your brand well.
Then upload a cover picture. This is the image that appears at the top and bottom of your Facebook page, similar to the one you have in your personal profile. Ideally, it should be attractive and represent your company. Your cover picture must be at least 400 pixels wide and 150 pixels high. You can search for a template if you don’t have anything in mind, or use Canva to create a free template that contains many templates that you can easily customize without any design knowledge.
4. Invite your friends to follow you
Facebook will motivate you to invite the friends you have in your personal account to like your new page. Friends you already have on Facebook can provide you with a good starting point for your Facebook page. It is therefore advisable to invite them if Facebook suggests this. You can click on the menu that says or invite them using the “…” button that appears on your page (as shown in this image).
5. Contains additional business details
Find and select the “Information” button in the left menu. Here you publish information that tells users what your company is about, from contact forms to the menu and the products you offer. Enter all relevant information such as your website, opening times and contact information.
When Google searches for the authority of the social network, a company’s Facebook page is often displayed higher than a company’s own page. With this in mind, it is important that you complete all of the information, as this can be the first point of reference for a customer in your company.
6. Add a button to your page
After you’ve posted all the important information about your business on Facebook, add a button to the page that appears just below your cover photo in the upper right corner. This button is the call to action that you address to your customers and is free of charge. If you include one that is relevant to your company, you can generate more customers and thus increase your sales. To do this, click on the “Add” option under your cover picture in the left menu.
You can choose from the following button types: Reserve, Contact, Learn More, Buy, or Download. Choose the type of button that best fits your business. For example, if you are a beauty salon, you can use the “Reserve” option. If you are a product brand, you can use the “Buy” button.
7. Promote your page by interacting on Facebook
Creating a page for your company is just the first step in using Facebook marketing. You need to be active to promote your site and grow your audience. For example, when you upload content to your page, you not only have to be consistent, but also actively participate in relevant groups in which your target group is located.