Elon Musk He went from being a relatively unknown person in the tech industry to a household name, influencing the world with every post on social media. After tweeting about Dogecoin, the cryptocurrency rose 1,500 percent. Musk once notoriously tweeted “Use Signal” and millions of people left the popular messaging app WhatsApp to switch to Signal. Signal Advance, a wholly external company, also saw its share price jump 12,000 percent after the tweet.
Like Musk, the ability to exert influence is arguably the highest form of power. How did Elon Musk come to this social power and what can we learn from it?
Elon Musk’s rise to fame and influence
Musk has made a name for itself over the years through various products and services. With the sale of his startup Zip2, he became a billionaire at the age of 20. He then co-founded X.com, which later became PayPal.
Although he founded SpaceX in 2002, it didn’t make headlines until 2012. In May of the same year, SpaceX successfully launched the first commercial vehicle into space and to the International Space Station, effectively putting Musk in the spotlight. This is what makes Musk so influential and how to stick to your plan.
- To learn more, Elon Musk suggests in a tweet that Tesla could be bigger than Apple in a few months and then deletes it
Is a visionary
Elon Musk is known for setting high goals and achieving them. Using Zip2, he and his brother Kimball created an online map of nearby businesses. It is a concept that many of us use in our daily lives today, but that was still unknown at the time. With X.com, Musk gave people the ability to transfer money online for the first time in history. This proven track record gives Musk a reputation for not only setting innovative goals, but achieving them. So when Musk says SpaceX will land on Mars in the next 15 years or Tesla will come out with a flying car, we believe him.
Regardless of your industry, you need to differentiate yourself. You should bring new ideas to your craft. Set goals, achieve them, and show that you are a visionary in your field.
He is a master of his trade
No wonder Musk was able to achieve his goals – it has become his life’s work to master the technology. At the age of 10 he started studying computers and by the age of 12 he had developed and sold a computer game. In college, he studied business administration, physics, energy physics, and economics. With this basic knowledge, he has continued to learn and grow throughout his many roles. Musk has spent his entire life studying technology to make better inventions.
Decide on your focus and invest in your training. People want to listen to the experts, not the average person. If you show that you mean your area of expertise, you will be taken seriously.
It is accessible and shares its journey
In part, Musk’s accessibility is down to the nature of his work. Since you’re in the technology field, your new projects and progress are much more likely to hit the headlines. Also, invite others to become a part of your world by connecting with them directly on Twitter. In one study, 65 percent of participants said they felt very associated with several celebrities. People want to feel like they know a celebrity as if they have a personal connection. Musk achieves this with social media.
If you are embarrassed to share on social media, now is the time to get over it. When you share your journey and make yourself accessible, you build your followers’ credibility. Get started sharing online today, regardless of your industry.
He is weird
Elon Musk is a little weird, and that makes him relatable. It made headlines for making weird profit views and helping a sheep image go viral. This shows us two things: it is imperfect and it is tied to the culture of the internet. Uncovering your quirks and flaws will connect you to the crowd.
Be honest when sharing your news online. Nobody wants to see a thread of boring stuff. When you show that you are human, not just a brand, people are more likely to invest in what you have to say.
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Has good intentions
Musk has found that while in college he was thinking about what he wanted to do with his life’s work. Ultimately, his vision for himself was to “make the future of humanity possible”. That’s a noble intention, and Musk seems to be doing just that. From his solar energy company to Tesla’s electric cars, Musk is pushing to give people the resources they need to finally give up fossil fuels. While being an entrepreneur and having financial goals is great, having a strong moral foundation to support those goals is key to being accepted by others.
Find Out Your “Why”: Why do you have the business goals that you have? What deeper intentions drive your actions? How will what you do today make the world a better place? When you have an answer, share it. People who are interested in something deeper than financial goals are much more fascinating.
Elon Musk’s influential skills are the result of several things: incredible knowledge paired with larger-than-life goals, a willingness to share and an openness to one’s mistakes. He established himself as a popular thought leader and that made a difference.