The Digitization of retail It is a trend that is continuing and, thanks to the tools of the fintech sector, it is becoming easier for SMEs to participate in e-commerce.
While there are still challenges in adopting digital and financial instruments in Mexico, it is also important that we demystify digitization. Mexico is already a digital country: more than 70% of the population have access to the Internet and 81% of the population have a mobile phone.
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From a cell phone, you can do many of the activities necessary to grow your business. Using the payment links, your customers can, for example, pay for their products and services within minutes via WhatsApp or any messaging application without having to go to a website.
When the customer receives the link, they click and three payment options are presented: cash, card or bank transfer. As soon as the payment has been made, you will receive a confirmation in real time.
The use of payment links and a smartphone as a business tool has several advantages:
- Eliminate payment frictions: By receiving payment options via SMS, your customer does not have to worry about additional steps to complete the purchase. The payment process is simple and secure and motivates customers to complete their purchase without the products remaining in the shopping cart. This also has the benefit of providing your consumers with a better experience.
- It’s near: By staying in touch with your customers through channels like WhatsApp, you can stay present and track their needs. This is especially important in the new normal that requires creative ways to connect with people and when consumers are exposed to large numbers of products online.
- It’s hybrid and contactless: The payment links can even be used in physical shopping areas – to avoid human contact – and promote the necessary health and hygiene guidelines during the new normal. If your customer chooses to pay in cash, he can conclude an online purchase in person at the same time. By offering more payment times, you can also increase your sales.
Digitizing and implementing solutions like online payments shouldn’t be complicated for Mexican businesses. In fact, the tools for growing a business are already in our hands and all businesses can benefit from them.