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How the blockchain is changing the media “

October 17, 2020

In Spain they published the Spanish edition of the book “Blockchain and Journalism: How the Blockchain Will Change the Media”. The authors are: Joaquín Marqués-Pascual, Marçal Sintes-Olivella, Antoni Maria Piqué and Fernández, Albert Sáez Casas, Elena Yeste Piquer and Enric Xicoy and Comas. The band’s coordinators were Marqués-Pascual and I, Marçal Sintes Olivella. Cointelegraph en Español spoke to the latter about the publication and the subject they had raised.

The idea for the book came from various researchers, most of them from the Blanquerna Faculty of Communication and International Relations (Ramon Llull University) in Barcelona.

“”After a while, we got the idea to study and explore the possibilities that blockchain can offer for journalism and communication in general. We felt it was worthwhile to put what we had been working on up until then into a book that deals with the various aspects of the matter. The book was published in 2019 by my faculty, the Blanquerna Faculty of Communication and International Relations (Ramon Llull University), in Catalan and Spanish in the prestigious Dircom collection of the Open University of Catalunya (Open University of Catalonia, Spanish). , this year 2020 ”, explained Marçal Sintes Olivella

How the blockchain is changing the media “
How the blockchain is changing the media “

When asked whether blockchain is a fad or whether it can really change the world of communication and journalism, he replied: “Blockchain was undoubtedly, and still is, in vogue. My personal opinion is that this will not be the magical solution to all the problems journalism and the media face today as a whole. However, it does offer features that can make the transition to improving journalism easier. and also to develop into business models that differ from those traditionally implemented. “

We live in times in which the media ecosystem is heavily influenced or controlled by large companies such as Google, Facebook or Amazon. In this context, one might wonder whether blockchain could help change things. But Marçal Sintes Olivella believes the answer is negative at the moment, although this is the dream of some of those who have made the strongest choice in the binomial of blockchain journalism. “Basically, it’s about creating direct links between journalists and the media and, on the other hand, the public and advertisers,” he said.

However, he also believed that blockchain technology can be helpful in a number of areas, such as:

– Fight against misinformation and so-called false news.

– Protection and guarantee of intellectual property rights of authors and media.

– It is easy to bypass censorship through anonymity and thanks to the decentralized structure of the blockchain.

– Enables the public to pay directly and securely to authors and media via the so-called smart contracts

– Ability to use a cryptocurrency – self-made or not – so that the medium can interact through it with the content authors, the public and advertisers.

-The medium can issue its own currency. When your community invests in these, it serves as a means of self-financing.

One then wonders whether blockchain can change the advertising model of the media. And he said, “It can solve various inefficiencies in the advertising market, at least some authors believe it does. Again, the key is smart contracts and possibly cryptocurrencies“”

For thought, he remarked: “I am one of those who believe that journalism will continue to advance. It won’t die. The current context, characterized by unlimited information and stimulation, makes it more necessary than ever. ”

And he concluded with that Journalism needs to improve its quality. “It has to offer value that the public really appreciates. Only in this way will it meet its obligations to the public and to society at large. In my opinion, the biggest influence on the business model will be the media and maybe advertising. My intuition tells me that it is possible that, albeit gradually and with frequent slip-ups, we will be heading towards a new environment in which there is not just one model, but different models that coexist and perhaps compete with one another. “

About the authors

Joaquín Marqués-Pascual: Journalist (CPC), lawyer (ICAB) and political scientist. Doctor (cum laude) in Communication (URL), Master in Political Analysis (UOC) and in Business Journalism (UAB). Postgraduate studies in Catalan civil law (UB). Degree in Political Science and Administration (UOC). Law degree (UOC). Teacher at various Spanish and Latin American universities. Doctor accredited by ANECA (contract professor, private university professor and assistant professor), AQU (lecturer) and ACCUEE (contract professor type I). Social science researcher. The main lines focus on the intersection of political communication, media and democratic renewal. IP of the research group Comm-Research.EAE. Founding member and board member of the Associació Catalana de Comunicació, Investigació i Estratègies Polítiques (ACCIEP). Co-Director of Communication, Revista de Recerca i d’Anàlisi, the Catalan Society for Communication, a subsidiary of the Institut d’Estudis Catalans. Member of the Board of Directors of Societat Catalana de Comunicació (a subsidiary of the Institut d’Estudis Catalans). Member of the editorial board of the Journal of ACOP (Political Communication Association) and the advisory board of the journal Encuentros. He writes regularly for various media. Author of several books and several articles in professional journals and presentations at scientific conferences.

Marçal Sintes-Olivella: Professor and Accredited Researcher at the Blanquerna Faculty of Communication and International Relations (Ramon Llull University), whose Department of Journalism and Corporate Communications he headed for ten years. He currently heads the Research Institute for Communication and International Relations of the above faculty. He also leads the Masters in Integral Corporate Communication and the Postgraduate Course in Data Journalism and Visualization. His major fields of study are public opinion, freedom of expression and political journalism. He has published his work in various journals, including the American Behavioral Scientist and the European Journal of Cultural Studies. In 2010 he won the Ramon Trias Fargas Award for Political Essay. In 2011 he received the Extraordinary Doctorate Award from Ramon Llull University for his doctoral thesis. He is the author of the book Periodistes contra policy published by Columna. He is part of the Digilab: Media, Strategy and Regulation research group and the editorial staff of Trípodos magazine. He is also a member of the Spanish Association for Communication Research (AE-IC) and the Catalan Society for Communication, a subsidiary of the Institut d’Estudis Catalans (IEC). As a political analyst, he works with various media. He was General Director of the Center for Contemporary Culture of Barcelona (CCCB).

Antoni Maria Piqué i Fernàndez: Degree in Information Science from the University of Navarre and PDD from IESE Business School. Professor of Journalism at the Universitat Pompeu Fabra and the Universitat Internacional de Catalunya. Since 1991 he has worked as a consultant and trainer in media companies with more than a hundred completed jobs. He is a founding partner of Piqué, Peltzer Associats and advises on the organization and integration of newsrooms and editorial development. He was a co-founder and is the current project manager at He was Director of User Experience at Ara, Director of Projects at Cases i Associats, Director of Diario de Tarragona, Founder and Director of Mediacción Consultores and European Director of the Society for News Design. He began his professional career at La Vanguardia newspaper, where he became department head. He was the founder and first secretary of the Sindicat de Periodistas de Catalunya union action. He is co-author of The Global Journalist. He was also the editor of the Spanish and English versions of the last edition of the New York Times. The future of newspapers and integrated journalism. He is also the author of various articles for academic and professional journals in Europe and America.

Albert Sáez: Professor of Communication Sociology at Ramon Llull University. Director of the Degree in Journalism and Corporate Communications at the Blanquerna Faculty of Communication and International Relations. Researchers from the FBCRI’s Stream Group. He was deputy director of El Periódico de Catalunya (2010-2017) and Avui newspaper (1998-2006). He is a consultant for digital transformation.

Previously, he was Vice Rector of Ramon Llull University for Integration into the EES, Secretary of Media for the Ministry of Culture and President of Corporació Catalana de Mitjans Audiovisuals. His research focuses on the effects of communication on the organization of societies and the effects of new media on the practice of journalism. He has studied the influence of television in newspapers and social networks in the journalistic profession and in creating public opinion.

Elena Yeste Piquer: Degree in Journalism (Exceptional Award for Academic Excellence) and PhD from Ramon Llull University. Official Masters Degree in Historical Studies from the University of Barcelona. Master in Communication Business Management from Pompeu Fabra University. She is Professor at the Faculty of Communication and International Relations in Blanquerna and Coordinator of the University Masters Degree in Political and Social Communication and the University Masters Degree in Advanced Journalism Reporting at the URL. She is accredited as an assistant professor and as a professor commissioned by ANECA for a doctor. She is editor-in-chief of the scientific communication journal Trípodos and a member of the consolidated research group EIDOS (Culture and Communication Studies) of the Blanquerna Faculty for Communication and International Relations. She is the editor of the digital magazine La Mira. She has worked as an editor for the daily Avui, in the department for international politics and in the TV3 show “Afers Exteriors”. He has published several books.

Enric Xicoy i Comas: Graduated in Journalism from the Blanquerna Faculty of Communication and International Relations at Ramon Llull University and PhD in Journalism from the same university. Since 2001 he has been a professor of journalism in this faculty, where he has taught various subjects, from introduction to journalism to radio language. He has also been a journalist and internship coordinator, and since October 2009 academic secretary. He has specialized in the analysis of written media content. The cases analyzed usually relate to political conflicts, particularly in Catalonia and the Basque Country. Professionally, he has worked in various media such as La Vanguardia, Catalunya Ràdio or Televisió de Catalunya.

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