If we entrepreneurs have learned anything in the last 12 months, we need to build agile companies that are able to work efficiently, be stable in the face of changing market contexts, and have the flexibility to adapt to unforeseen events.
If we are to maintain this agility over the long term, it is important that we understand the complexities involved in growing our businesses and that our businesses, if not properly managed, can be absorbed by the rhythm of their own growth. Here are my recommendations for converting these barriers and turning them into escalation engines:
1. Develop effective marketing: Have you ever thought about all of the results of a good marketing strategy? Effective marketing not only brings you customers and contracts, but also brings potential investors, allies and new talent closer to your company.
As an entrepreneur, I’ve learned that developing an effective, high-performing marketing strategy begins with the disciplined execution of two simple practices: allocating adequate time and creating a list of 25 key people for the company.
- Read: The 4 pillars for a crisis-proof company
If you allow enough time, you as the CEO need to be involved in important decisions. You should allow at least an hour a week to meet with your marketing team without the sales team being around. I’m surprised at the number of entrepreneurs who don’t differentiate between one department and another because while sales is essentially creating relationships with your customers, marketing is analytical and numerical.
Can you imagine the power it would give your brand to get 25 key allies? To do this, you need to make a list of the key people for your company and spend the next few days contacting them. This list must be composed of Influencer, Opinion leaders and people you admire and want to promote your brand.
2. Create a scalable structure: When companies are forced to hire more employees and serve more customers, they need to optimize their systems and processes, need physical rooms or, due to the situation due to the pandemic, know how to align their teams from home.
Most of us entrepreneurs start our business with teams of 5 to 6 people and we face a great challenge when we find ourselves in the need to open different departments with bigger and bigger teams.
Traditional business models typically use vertical and hierarchical organizational charts in which executives are from a position that blinds them to what is happening below them. This affects innovation and effective communication.
To create a scalable infrastructure, you need to start with the organization of your team. Instead of seeing our teams as the muscles of our companies, we need to learn to see them as the brains. This allows us to create much more flexible organizational charts that focus on the connections between people and departments so that communication is constant and organic.
3. Guided tour: The main obstacle lies with the executives, as everything that happens in the decision-makers is carried over to the rest of the organization. Many of the entrepreneurs I know have huge piles of great books on their desks, which affects their development as leaders. Bill Gates claims that agile companies are not those with a know-it-all mentality, but rather a learn-everything mentality.
The best CEOs in the world are educated and have developed personal habits and routines to expand their knowledge and leadership skills. Mark Cuban spends three hours a day learning new things with the goal of just getting one idea that will help him grow his business. Warren Buffet says the key to his success has never been skipping his daily reading time.
As an entrepreneur and business consultant, I have come to the conclusion that one of the main qualities that sets me apart as a leader and as a person is that I am a learning enthusiast, and I have found that the same quality characterizes both my company and the people that I’ve surrounded myself with. If we are to run successful and agile companies that can scale without pain, entrepreneurs need to be humble enough to admit that we don’t know everything and have the necessary ambition to learn more every day.
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If you want to learn more about the three barriers to scaling and how you can turn them into growth engines for your business, I invite you to download the free e-book. “Achieving the 12 goals to grow any business 10x”. Visit the following link to download it: bit.ly/12metas-guia