How can more entrepreneurs be encouraged to get involved early?


Over the past few years, the number of people who have chosen a company has grown exponentially. It is more and more common for young people and adults to leave their desired job and start their own business.

Job insecurity, lack of growth opportunities, and access to tech companies from home were fundamental to creating this new reality.

How can more entrepreneurs be encouraged to get involved early?
How can more entrepreneurs be encouraged to get involved early?

Global ship 2019 found that the average age for starting a business is between 25 and 44 years. In our country, 52% of entrepreneurs are under 34 years old and 19% between 18 and 25 years old. A growing percentage.

In 2020, a year marked by the COVID-19-triggered pandemic, the number of girls and boys seeking training courses to expand their knowledge doubled. In fact, this has resulted in various specialized academies adding services for minors to their portfolios.

The new startups are led by young people with great ambition, an abundance of technological tools, a lack of fear of online shopping and transactions, and an appetite to go where few have gone. Until now.

It’s no secret that new entrepreneurs are taking advantage of the forced digital inclusion created by the pandemic and are launching ecommerce retail stores, dropshipping, online training and tutoring, delivery services, digital marketing, creative services, and content creation. Online education, e-commerce, groceries and on-demand digital services are sectors that have enabled the youngest to invest with little capital investment. Some go out alone and others with brothers, cousins, and friends.

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It is predictable that the trend will intensify in the coming years and countless young people no more than 15 years old will venture into this digital business world and offer products and services that will change the course of their communities. The question is: are we ready to support and empower this new generation of entrepreneurs?

Governments need to change their vision and, consequently, their mechanisms for promoting entrepreneurship. We need more and better programs so that these young people not only enter this ecosystem but also continue their studies and have a solid foundation to support them.

The new generations have a greater awareness that any formal education must necessarily be complemented by soft skills in order to excel and be successful in today’s market. Selling, negotiating, financial literacy, public speaking, speaking on camera are some examples. In addition to the basic skills of business technology: mastering social networks, editing videos and images, and using online payment platforms are some of the most requested skills of every young entrepreneur today.

Although these skills are rarely part of formal education in an academic institution, more and more parents are choosing to educate their children through the growing range of online courses and digital workshops that are offered for this purpose.

Since 2015 NextCEO LATAM, a profitmakers initiative, has worked with more than 7,000 young entrepreneurs and children. In the last year alone, 3,800 boys have joined the entrepreneurial community of the company I represent. These data enable us to understand that young people are now not only interested in joining the job market, but also want to follow in the footsteps of great CEOs such as Elon Musk, founder of Tesla, or Jeff Bezos, owner of Amazon.

NextCEO consists of a series of “digital camps” where young people can learn finance, leadership and entrepreneurship. Skills development and an entrepreneurial mindset are encouraged early on through programs of 6 to 12 weeks. In addition, the movement connects small business owners and their parents with executives in different countries to inspire and exchange ideas.

As established entrepreneurs, we have the task of leading the people who come before us, because we have them Expertise We have a responsibility to spread and replicate what we have learned so that the children who wish to commit become the future CEOs of large corporations.

We need to promote an agenda so that local and national governments reach out to and encourage the youngest in the House because, ultimately, the future of every country lies within them. How many entrepreneurial unicorns are led by the boys currently in basic education?

Perhaps in less than a decade we will be surprised to find that the course of our economy is being led by these people who today are asking: Why not?

* Samuel Salinas is the CEO of Profitmakers

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