His Tom Cruise ‘deepfake’ videos drove TikTok crazy; You now have an artificial intelligence company


¿Tom cruise is on TikTok? Earlier this year the actor out Impossible mission began to appear in videos of the social network, buying clothes, singing Crash into me Dave Matthews Band and Magic. These videos garnered millions of followers, views and comments, not because the lamp shared these aspects of his life, but precisely because he wasn’t.

The videos showed an artificial intelligence stunt man specifically designed to sound and move like Tom Cruise. It was an exercise in Deepfakes– Term derived from the combination of “deep learning” and “false” in English – created by the artist for visual effects and artificial intelligence Chris Umé with the help of actor Miles Fisher, who served as understudy on Cruise’s body.

His Tom Cruise ‘deepfake’ videos drove TikTok crazy;  You now have an artificial intelligence company
His Tom Cruise ‘deepfake’ videos drove TikTok crazy; You now have an artificial intelligence company

As reported CNNThe success of the “Pirate Tom Cruise” videos inspired Umé to found Metaphysic with his brother Kevin and Tom Graham in June. This company specializes in the use of the artificial intelligence to create ads and restore old movies.

Although Metaphysic is only a few weeks old, it has already worked with major customers such as Gillette with which he put an ad recreating a young Deion Sanders along with his look from the day of the year Draft 1989 and another for a Belgian Football Association who revived two famous coaches who took part in the Euro 2020.

That Deepfake and its controversy

That Deepfakes They have raised concerns in various sectors as this technology could be used to impersonate people in compromising situations (like placing the faces of famous actors in porn movies) or to aid in identity theft. According to the report by BloombergCritics have raised concerns that this technology could be used to overlay a person’s face at a crime scene or protest location.

In this regard, Metaphysic co-founder Tom Graham, a London-based tech entrepreneur, said CNN business “Technology is advancing, someone really likes it.”

Umé, who lives in Bangkok, Thailand, worked on the pilot episode of the web series Deepfake Naughty Justice From the makers of South Park.

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