Business

Here’s how to scale your blog like a startup

Adam Enfroy explains how he used startup growth tactics to turn blogging into a full-time (and lucrative) job.

5 min read

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Here’s how to scale your blog like a startup
Here’s how to scale your blog like a startup


  • According to an article by New York Times95% of bloggers fail.

Obviously, blogging advice doesn’t always lead to blogging success. And when the search engine landscape becomes more competitive, it seems like they are too saturated to make money blogging today.

Adam Enfroy disagrees. He is a seasoned blogger who grew his readership to 450,000 monthly readers and told me he makes $ 80,000 a month while spending $ 0 on advertising. I sat down in an interview with Adam recently and took the opportunity to ask him how his blog escalated so quickly.

1. Focus less on writing than on climbing

Due to the limited amount of time outside of a full-time job, it can be difficult to start and do outside work. “When I first learned to blog, I had a stressful full-time job that cost me 50 hours a week. I had to figure out how to scale my processes so that I could spend my time in the most meaningful ways, ”says Adam. He started outsourcing certain components of his blog – hiring a team to write the initial drafts and an assistant to help with link building and guest blogging.

Photo: NeONBRAND via Unsplash

“It didn’t cost much and it allowed me to devote my time to what I do best: building relationships and influence in the digital space,” he continues. “If I were a tortured writer who spends nights playing every word individually on the keyboard, I couldn’t have escalated it. Jeff Bezos doesn’t write all of the words for Amazon.com; Bloggers shouldn’t have to do everything themselves. “

Adam’s strategy worked. In less than a year and a half, he published more than 120 articles on his blog and more than 100 guest posts. Adam’s blog income exceeded his full-time salary and he quit his job forever just 7 months after starting his blog.

2. Plan your monetization strategy from day one

“Most bloggers are told to write about their passions and then figure out how to monetize their passion in the future,” Adam said. However, bloggers fail because they don’t know how to go from being a writer to being a business owner. They start with passion, write for years, burn out if it doesn’t work, and exit the program. When you change the script and even plan your monetization strategy Before you start, the more likely you will be successful. “

According to Adam, this planning has three core components: keyword research, content, and affiliate marketing.

“The three disciplines have to be combined. For example, before you start doing keyword research to see if people are searching for your topic, the first thing you should ask yourself is whether your topic can actually generate revenue. “Says Adam.” For example, if I’m a fitness blogger, I may qualify to receive fitness tips, but this post can be difficult to monetize. What if I am one of the best fitness bikes and push people to my affiliate links?

Adam’s mix of review list posts and guides is the format he recommends for not only generating clicks and traffic, but blogging revenue as well.

According to Adam, “you need a mix of traffic-generating posts and high-intent posts that generate income.”

3. It’s okay to make mistakes

Although it takes courage to start a sideline that will allow you to quit your full-time job, Adam says it’s okay to make mistakes. “Blogs are things that live and breathe. It’s okay to experiment and fail. You just have to give yourself the freedom to turn around, ”says Adam.

“In the past I have tried to create hyper-specific niche websites and exit when they didn’t work. Creating a personal branding blog gives me the freedom to adjust and change my content strategy when an area isn’t working, “continues Adam.” I make many mistakes. I started my blog on Squarespace and switched to WordPress. I’ve written a lot of travel content that I’ve now deleted. I was running ads on my website too late and I haven’t started my online course yet. “

Photo: STIL via Unsplash

Adam is open to his mistakes and documents them to his 35,000 e-mail subscribers and his Facebook group of 3,500 “blogpreneurs” who want to follow in his footsteps.

“I’ve documented these things so that others don’t have to make the same mistakes as me. If I can help nurture the next generation of bloggers, it’s all worth it. “

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