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Hema arrives in Mexico, the Dutch store that will compete with Miniso and Mumuso

This brand has diversified products in eight categories such as beauty, bathroom, home, stationery, kitchen, children, babies and sleep.

Hema arrives in Mexico, the Dutch store that will compete with Miniso and Mumuso

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HEMA , a Dutch store of beauty products, home, stationery, kitchen, among others, will arrive in the Americas in April this year with the opening of its first branch in Mexico City.

Hema arrives in Mexico, the Dutch store that will compete with Miniso and Mumuso
Hema arrives in Mexico, the Dutch store that will compete with Miniso and Mumuso

“Our expansion plan involves entering the American continent through the Mexican market, through an investment that will be reflected with the opening of 10 stores at the end of 2020 and the support of more than 200 employees,” said John Lackner, Manager General of HEMA of Mexico.

This brand has more than 30 thousand diversified products in eight categories, among which are home, beauty, bathroom, study or stationery, kitchen, children, babies and sleep.

The company's objective for 2025 is to open 200 stores in Mexico, employ three thousand people and thereby strengthen its presence in Latin America.

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