The brand wants to fight “toxic stereotypes” with these garments.
2 min read
The fashion brand Gucci launched a $ 2,600 dress for men (about 56,000 Mexican pesos at the current exchange rate) to combat “toxic stereotypes”.
The garment of the renowned Italian brand is a plaid dress in orange and beige for the autumn-winter 2020 collection. It is a long tartan cotton shirt with mother-of-pearl buttons, a Peter Pan collar and a satin bow down the waist.
The Gucci website claims this garment is “inspired by the 90s grunge look” to combat the “toxic stereotypes that shape male gender identity”.
According to Gucci, the dress “reflects the idea of fluidity explored for the Fall-Winter 2020 fashion show and adds an element inspired by childhood and tied to a recurring theme of the collection.”
If the price isn’t for you, the brand has another cheaper model: a floral print dress for $ 1,800 (38,000 pesos at the current exchange rate).