Gucci launches a men’s dress for nearly 56,000 pesos

The brand wants to fight “toxic stereotypes” with these garments.

2 min read


Gucci launches a men’s dress for nearly 56,000 pesos
Gucci launches a men’s dress for nearly 56,000 pesos

The fashion brand Gucci launched a $ 2,600 dress for men (about 56,000 Mexican pesos at the current exchange rate) to combat “toxic stereotypes”.

The garment of the renowned Italian brand is a plaid dress in orange and beige for the autumn-winter 2020 collection. It is a long tartan cotton shirt with mother-of-pearl buttons, a Peter Pan collar and a satin bow down the waist.

The Gucci website claims this garment is “inspired by the 90s grunge look” to combat the “toxic stereotypes that shape male gender identity”.

Image: Gucci

According to Gucci, the dress “reflects the idea of ​​fluidity explored for the Fall-Winter 2020 fashion show and adds an element inspired by childhood and tied to a recurring theme of the collection.”

If the price isn’t for you, the brand has another cheaper model: a floral print dress for $ 1,800 (38,000 pesos at the current exchange rate).

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