This alliance is intended to come together to support the development, promotion and modernization of small and medium-sized enterprises in the field of electronic commerce.
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He Government of Mexico City by the Secretariat for Economic Development and GS1 MexicoThe business organization responsible for issuing the barcode and managing the country’s identification system aims to help SMEs market their products in the formal market E-commerce and the export of its products.
This alliance aims to support efforts to support the development, promotion and modernization of SMEs in the capital in the field of electronic commerce through information, training and technical assistance programs that will increase the competitiveness of their production processes.
It is important to mention that local SMEs who register for GS1 Mexico for the first time through SEDECO CDMX will receive a 10% discount on the cost of their membership in the first year.
“In the context of the COVID-19 pandemic, the main driver of the digitization of the economy, the collaboration of GS1 Mexico is crucial so that local SMEs have access to international standards such as the barcode to broaden their sales horizons and increase their competitiveness” said Fadlala Akabani Hneide, Minister of Economic Development for Mexico City.
In addition, the agreement enables local businesses to offer best practices and ongoing training through the Business Professionalization Program that GS1 Mexico will promote in Mexico City’s 16 communities on topics such as branding, packaging, nutrition labeling, and more. Logistics, digital marketing, etc.
For his part, Juan Carlos Molina, General Manager of GS1 Mexico stated: “The Mexico City Economic Development Secretariat has been an important link for corporations to obtain the membership offered by GS1 Mexico. Identify and characterize marketplaces and other export markets. In this way we facilitate electronic trading and help you to professionalize and use new business opportunities. ”
Currently, of GS1 Mexico’s 25,000 national employees, 6,248 are from Mexico City – 89% are SMEs – placing the country’s capital first at the national level for barcode adoption.