According to the company, this initiative will impact more than a million Mexicans.
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All against the coronavirus. Grupo Modelo joined the fight to combat the spread of COVID-19 , the company will donate to the IMSS Foundation, AC . 300,000 355ml bottles of antibacterial gel, produced with the alcohol subtracted from the process of making your Corona Cero beer.
“Grupo Modelo has always assumed its social responsibility with Mexicans and today is no exception. We have evaluated different ways of joining efforts in the face of this crisis and we are very proud to announce that we will make this donation for hundreds of thousands of Mexicans who need it most, ”said Cassiano De Stefano, president of Grupo Modelo.
The alcohol that is normally extracted from the Corona Cero manufacturing process has a high commercial value. The brewery will convert it into an antibacterial gel that meets Mexican health standards, thereby ensuring that the final product has an alcohol concentration of 70 percent.
The function of the antibacterial gel is to prevent the spread of the virus through contact between people. To do so, they will donate more than a quarter of a million bottles to the IMSS Foundation, AC with the aim that the institution distribute them to those who need it. According to the company, this initiative will impact more than a million Mexicans.