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Grupo Modelo launches Tiendita Cerca, a platform to support changarros with home delivery

April 14, 2020

Since Tuesday, April 14, interested shopkeepers can register at www.tienditacerca.com to start receiving orders for any of their products.

2 min read

Grupo Modelo announced the launch of the Tiendita Cerca initiative, a digital platform that seeks to support the local economy and allow Mexicans access to a directory of 15,000 grocery stores and more than 3,000 Modeloramas nationwide.

Grupo Modelo launches Tiendita Cerca, a platform to support   changarros   with home deliveryGrupo Modelo launches Tiendita Cerca, a platform to support changarros with home delivery

With this initiative Grupo Modelo connects shopkeepers with consumers to supply themselves without leaving home, during and after the contingency derived from COVID- 19. Tiendita Cerca seeks to give users of the platform the option of supplying their pantries with basic products from the comfort of your home and through a phone call, respecting the measures implemented in the National Sana Distancia Day.

“At Grupo Modelo we are committed to the well-being of the communities where we operate and deeply grateful to the grocers in Mexico for their extraordinary work. Through technology, we created a platform that communicates in a simple, fast and reliable way, those convenience stores with the largest number of consumers possible; in this way, we keep the local economy active and seek a healthy distance between Mexicans, ”said Cassiano De Stefano, president of Grupo Modelo in a statement.

Since Tuesday, April 14, interested shopkeepers can register with their Grupo Modelo customer number at www.tienditacerca.com to start receiving orders for any of their products.

Consumers must select a grocery store or Modelorama on the portal and order from the registered phone number.

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