The product that is intended to strengthen the group’s position in the Easy to Drink Premium category.
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The consumption of alcoholic beverages was unstable in several countries during the pandemic months. The brewing industry had to adapt to new consumer needs and government regulations, which is why many companies placed different bets.
Model group It has shown great ability to adapt to the complex changes it has been exposed to in a context that has significantly affected the production of the beer industry and consumer preferences through a number of measures, most recently that of the official launch of the Pacific beer.
– Beer Đ The Pacific (@PacificoMx_) July 13, 2020
After analyzing the context and understanding that the consumer needs slightly different products, Grupo introduced Modelo Soft Pacific It is a lighter type of Mexican beer. With this creation, the brewery tries to expand its product line with an alternative in the category Simply premium to drink, which has shown significant growth and is the segment that has become the second beer to make the greatest contribution to market development.
The brand wants to adapt to the new context to reach the most loyal consumers and connect with new audiences in the same way to expand the presence of Pacific Beer. The company is constantly striving to develop innovations in the alcohol segment and to respond to new trends in Mexico.
Several groups of beers had to face new social and market conditions and adapt in order not to lose their commitment. One example is Heineken, which has increased marketing for Heineken 00. The Grupo Modelo has followed the same path, as the Corona Ligera and Victoria 1.8 catalog has increased significantly with 1.8% alcohol in recent months.