Grayscale investment, a large cryptocurrency investment firm with sales of $ 5.8 billion financial assets, removed advertisements from Tucker Carlson’s prime-time show after controversial comments from the host about a recent shooting in a protest against Black Lives Matter.
On August 27, the Fox News host announced Tucker Carlson appeared to justify a shooting by a 17-year-old with an automatic rifle that killed two protesters and injured another.
“Are we really surprised that looting and arson led to the murder?” Carlson said: “How surprised are we that 17 year olds with guns decided to keep order when no one else would?”.
Public protest quickly began to stir on social media.. The popular YouTuber and political presenter Brian Tyler Cohen I call the attention of all eight of the show’s sponsors, including Grayscale, stated that “they all only paid for Tucker Calrson to defend an on-air killer”.. Fred Guttenberg, who lost his daughter Jamie in a school shoot in 2018, tweeted::
“Tucker, you are a […] Maniac who will kill people. Hope advertisers discontinue you right away today. They should be expelled for the safety of our children. “
After the reaction Grayscale explained that the program “does not match our values or what we stand for”.
That caught our attention One of our ads was mistakenly shown last night during a TV show that was completely inconsistent with our values or what we stand for. We’re investigating how it was issued outside of our media buyer’s guidelines to make sure it doesn’t happen again.
– Grayscale (@Grayscale) August 27, 2020
Some praised the ad’s withdrawal in the face of public pressure, while others said the company should stick to cryptocurrencies and leave politics on the sidelines.. Cryptocurrency investor Matt Messex explained That will now close your accounts due to the political stance that Grayscale has taken:
“I didn’t know grayscale matched the left … now I’m no longer interested in maintaining my position in the company …”
The controversy isn’t new to Tucker Carlson as the host has lost 70 advertisers since December 2018., including T-Mobile, Disney, and Papa John’s Pizza. Advertising revenue for the show fell from nearly $ 92.7 million in 2017 to $ 48.3 million in April of this year. Fox News has called past boycott campaigns “agenda-driven bullying efforts”.
Grayscale is the world’s largest digital asset management companyincluding USD 4.8 billion in Bitcoin (BTC) and USD 817 million in Ether (ETH).