Google will block intrusive YouTube advertising
Finally you will not have to wait for a video to be played 30 seconds before the material you want to watch.
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2 min read
Google announced that it will block YouTube’s intrusive advertising. But this will only be valid for videos that are less than eight minutes long. The ads that will be removed are those considered undesirable and within them are:
Ads in the middle of the video , those that interrupt the audiovisual material during its reproduction.
Intrusive ads about the video , texts or graphics that occupy an area greater than 20% of the surface.
Ads before the video , those that have a duration of more than 31 seconds and do not allow omission after five seconds.
According to Google , this type of advertising was marked as intrusive, annoying and uncomfortable by its consumers. Since 2018, the technology company is part of the Coalition for Best Ads, who are responsible for regulating advertising for a better user experience.
These rules will apply to videos that are played on YouTube, the Chrome browser and AdSense, from August 5, 2020. At this time, advertisers will have the opportunity to adapt their advertising, since not following these rules may be blocked. of the mentioned platforms.
