In Latin America, online sales rose an average of 230% this year. Are you ready to take advantage of it?
3 min read
Unlike other years, year-end purchases like Good End differ due to the contingency due to COVID-19. This challenge also provides a good opportunity for small and medium-sized enterprises (SMEs) to be available to their customers through different channels and with different interaction options such as the Internet.
The electronic commerce has had a strong impact worldwide. In Latin America, for example, online sales rose by an average of 230% and attracted 37% of Mexicans to buy this way for the first time (study by Kantar for Google).
Because of this, the good end of this year is expected to be much more digital than before. This could be a great opportunity for businesses to grow their sales with the online buying public and extend the frequency of the event.
According to Kantar, 2020 invited new consumers to make their debut in online shopping, either to minimize departures (51%), get a product directly at home (35%) or to save time (29%). In addition, it has increased users’ interest in searching and researching online whether or not they finish purchasing online. Searching online will be crucial this year to help plan your expenses or find deals. 74% of Mexicans select the products they want to buy the day before the season starts and 66% let a few days pass before finalizing their purchase to find better deals or prices.
What can you do to get your company to take advantage of the Good End 2020?
Today more than ever, companies need to be online and accessible to all users in order to take advantage of this shopping season.
Google offers a few tools that you can use to promote yourself:
1. The product sheets for free in Google Shopping, Which means that prospects don’t have to run a campaign or create a new one in Google Ads to upload their products and appear on the “Shopping” tab in the search engine.
2. A retail center with materials Tools and recommendations to promote businesses and organize an execution plan even without knowing anything about digital marketing thanks to a virtual consultant.
3. Open a company profile on Google and mention your emergency options, such as temporary closings, changes in service hours, and the ability to pick up off-site or at home.
east Good endWhile atypical of the pandemic, it will be a window for businesses to reach their customers and new audiences by expanding their purchase options.
(With information from Google Mexico)