Business

Google is launching new courses and free tools to digitize your business

Google for SMB will offer new tools like the Marketing Kit and Local Opportunity Finder to help SMBs across the region to do business.

4 min read


Google is launching new courses and free tools to digitize your business
Google is launching new courses and free tools to digitize your business

Google announced the introduction of new resources to help small and medium-sized enterprises (SMEs) with their digitization. This includes training, marketing kits and a search engine for local opportunities, which can be found on Google’s SMB platform. .

According to the OECD, SMEs make up 99.5% of the business fabric of Latin American economies as they employ around 76.5% of the workforce in the commercial sector. That’s why, as part of its Google Platform for SMBs, the website that brings together all of the resources Google offers for small businesses, Google is getting three new tools for businesses looking to help users better deal with this new reality.

Initially, a marketing kit will be available that can be used to create graphical elements that are tied to different types of business. This tool is used from the Google My Business profile and tries to offer recommendations that allow better visibility for users’ companies.

Image: Google

On the other hand, social distancing measures to curb the spread of COVID-19 have an impact on SMBs that depend on their physical premises. Considering the fact that physical stores are gradually reopening in the various cities of the region, Google presents the new tool “Local Opportunities Finder”, which allows you to enter the name of your company profile and receive personalized recommendations for improving their profiles in companies Google My Business.

Image: Google

In addition, as part of Google for SMEs, users can access guides developed by Google that present the tools available for SMEs. These guides are also linked to different types of business to offer specific information. This tool enables users to identify the best information for their business based on whether it is a local business, whether it is a website, whether it is a digital-only business, or whether it is a new business acts.

Image: Google

Grow at home with Google

Crece con Google en Casa will understand the new dynamics of the pandemic and will deliver a series of lectures specifically on free tools for businesses, strategies to reach more customers and spread, and how to promote business through Mercado Shops and Google.

Dates of the workshops:

Free tools to help you stand out and grow your online business

Date: Tuesday, September 22nd – 9:30 a.m.

Reach more customers and make informed business decisions with Google Ads and Google Analytics

Date: Wednesday, September 23rd – 9:30 a.m.

Create and advertise your online shop with Mercado Shops and Google

Date: Thursday, September 24th – 9:30 a.m.

In addition, there will be a special edition dealing with SMEs in the tourism sector, which are severely affected by the drastic reduction in travel due to the measures taken to curb the progress of the coronavirus.

Resources to help your company act in the face of uncertainty

Date: Friday, September 25th – 10am

“Helps Small Businesses”

In the last few months there has been a real willingness of people to help SMEs in their communities. For example, according to Trends, the popularity of searching for topics like “Help to Small Business” in Mexico has increased by 384% since March 1. As a result, the ability to donate or buy gift cards directly from SMB’s profile in Google My Business has been opened up.

In addition, since March, Google has been implementing an SMB economic support strategy that includes a $ 340 million global ad loan aid package. These credits have already been applied to the accounts of all Latin American advertisers who met the criteria and we hope they will help keep them in touch with their customers.

Digital transformation has become an essential element of this new reality, and SMEs that form the backbone of Latin American economies are having to adapt to new market dynamics.

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