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Go digital! 5 infallible tips to create your personal brand

June 12, 2020

The development of a personal image is very relevant, no matter in which ditch you work professionally.

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Go digital! 5 infallible tips to create your personal brandGo digital! 5 infallible tips to create your personal brand

The opinions of the employees of s You are personal.


Surely you have heard of the famous personal brand at some point or also known as English “Self-marketing”effectively You personal brand It is very relevant no matter what trench you are professional in.

One of the big confusions about the “personal brand” is that we believe that it would only create value among public people, athletes, artists, journalists, politicians or large executives, but the reality is brutally different. The generation of a personal brand in the digital age is of crucial importance for each of us and also for us. It doesn’t matter whether you are an entrepreneur, an independent professional or an employee.

To give you an idea of ​​how important it is to have, maintain and feed your personal brand, I would like to give a few examples of how non-compliance with your brand can affect your professional performance:

  • Looking for a job: Recruiters use their candidates’ social networks to assess their compatibility with company values, political trends, their ability to relate to others, or simply how stable and reliable they can be for the position. Do you really enjoy publishing an indiscreet photo or being tagged in one? Is the insult you want to write to someone on networks absolutely necessary just because opinions don’t match? Be the “new revolutionary” of Twitter just to be trending topic This can affect your assessment of your dream job.

  • How to find new providers: Today is totally everyday googolear someone (brand, product or person), especially at the beginning of a buying process. It is normal to search online to see if this provider is who they say they are (credibility). We can also find out if other customers have had reviews positive about that person, product or brand.

  • Increase your business:: s or freelancers must also have a good reputation on-line clear and consistent with the product or service they are promoting. For example, imagine you have a service company that focuses on women and without bad intentions you publish a macho comment on your networks. What would happen? Certainly a wave of negative comments about your brand or company. Your behavior on the network must match the DNA of your company and your product.

As you can see, the development of your personal brand and the consistency and consistency of your publications have a very important advantage in your everyday life, and the best thing is that it is very easy for everyone to create their own brand “Self-marketing”, For this reason, I would like to give you some basic tips on building your brand if you don’t have it, or improving if you already have a developed presence. Remember that we look at these tips from a professional and business perspective

1) To get started … What is the ideal social network? Imagine there are just over 250 social networks with different uses and approaches. However, when we talk about creating, maintaining and maintaining a good reputation or personal brand, we would undoubtedly focus on those who have the most traffic and users:

  • Facebook: Ideal for the sale of consumer goods and professional services of low complexity. If you work in service sales, this is an excellent place to discover and show off your skills and professional vision. You need to be careful not to upload compromising photos, avoid uncomfortable labels (check the option to accept labels) or very aggressive or highly political comments.

  • LinkedIn: Professionally, without a doubt the most important, ideal for every person or profile (business people, professionals or employees). It is an undemanding social network in terms of publications, and it is very frowned upon that you “sell” openly on that network. It helps others who trust you to verify your reputation, credentials, and some of your skills. With that in mind, I recommend you actively participate in validating other people’s credentials (without being a liar). If this is prudent, ask about your skills or ask for a recommendation.

  • Instagram / Youtube: Although they are two different social networks (one focuses on images and the other on videos), both can have the same function if your digging is visual or creative. Architects, photographers, engineers, video editors, graphic or industrial design or interior design are some of the ideal professions for using these networks.

  • Blogs (on your own website or using tools such as Blogger or WordPress): Blogs are a very useful tool to work on your online reputation. They enable you to generate and publish your own content that communicates your “mind” and your vision. In this social interaction, I suggest that you add another network so that you can share your articles.

2) How much time should you spend on it? Unless your product or service consumes a lot. Four hours a week is more than enough. Social media is addictive and you have to be careful not to fall into the trap of spending too much time on it. When I speak of “dedication” I mean time commercially that you devote yourself to generating your personal brand, upload an interesting article and interact with potential prospects To like, If you congratulate them on an event, etc., these are little things you can do to expand your brand.

3) What content should be shared? The answer is easier than you think, things related to your company or industry, some key successes you have achieved, and anything else that shows the reasons why what you do is relevant to others and a solution can be a common problem. With this in mind, there are three ways to generate content: You can make your own contributions (Videos, pictures, your blog or podcast), Share product or service information You sell or Select content from other forts (Curate content) and share. Be careful not to fall into the “sell, sell, sell” trap. It is the spirit of social media give and share, Receiving is a consequence.

4) Which tools are to be used?If you have no design experience, don’t worry. There are endless online resources that you can use to create high quality, eye-catching posts. Some of my favorite tools (all with a free version) for creating content for newbies are:

  • canva.com – Create eye-catching posts with redesigned templates and sizes that perfectly match the publishing guidelines of each network.
  • Videos: In times of #SanaDistancia, most online video editing services charged a one-time fee for life instead of monthly or yearly payments. You can do something simple with free applications (e.g. clips on iOS) or more sophisticated services such as EasyVSL (converting your text into video), Screencast-O-Matic (for creating tutorials and screen recordings) or Videollo.com, a software, use video editing a little more versatile.
  • blogger.com: If you want to write and don’t have a website, Blogger can be the solution. For its simplicity, to be free and because it is very easy to link to a Gmail account. In fact, it’s a Google service. Blogs are a method of generating text-based content that makes it one of the most practical ways to capture your “inner self” online.
  • infogram.com: Ideal for creating infographics and exchanging hard data (images); It also has the versatility to create and have very attractive graphics templates for presentations.

5) automationPublishing to multiple networks at the same time can be very time consuming in addition to the impact of your network post Office This may vary depending on the platform due to the time you publish. for example many Marketer They recommend posting on Facebook and Instagram between 9:00 a.m. and 12:00 p.m. and on LinkedIn only between 1:00 p.m. and 2:00 p.m. during the week. These small differences make sharing content across multiple platforms a challenge. As a solution, I recommend using services that integrate statistical analysis and content publishing programs, such as: B. Buffer or Hootsuite.

Creating your personal brand is a topic from a somewhat philosophical and romantic perspective, because it’s basically about communicating who you are, how you think, and because it can be valuable to others. At a time in the workplace where most things are digitized and our customers and prospects spend a lot of their time “online”, the ability to communicate your “DNA” is critical to your professional performance.