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Get ready for Christmas with the best practices the restaurant sector has acquired in 2020

According to Salesforce, online sales are expected to increase by up to 30% year over year over the next Christmas season.

4 min read

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Get ready for Christmas with the best practices the restaurant sector has acquired in 2020
Get ready for Christmas with the best practices the restaurant sector has acquired in 2020


By: Rodrigo Segal, co-founder of Justo.

  • The doubt of whether or not to venture into digital life is behind us and now it’s focused on how to use a single provider to ensure that they don’t surf the website until the court hits the table.
  • The importance of direct contact with customers allows the company to get vital information about what they like best, at what time and for a specific moment.

Small tree, balls, reindeer and lots of technology. An increase in sales of up to 30% is expected for the next Christmas season on-line Compared to last year, according to Salesforce, which could amount to a record 804 billion euros worldwide; It’s also an opportunity for businesses to position themselves in the tastes of customers who are just a click away.

Since our arrival in Mexico in August, we’ve wanted to share some of the best practices we’ve developed in Justo and our network of allied restaurants so that guests can enjoy this holiday season without setbacks:

Image: Depositphotos.com

  1. Have your own comprehensive digital service: The doubt as to whether we should venture into digital life or not is behind us. Now the question is how with a single provider you can ensure that you no longer surf the website until the dish reaches the table, which means that you integrate the points of sales with the delivery service and marketing strategies that are customizable and fast Enable reaction to any changes that may occur, e.g. B. higher peak demand for certain products.

  2. Actively listening to customers: The importance of direct contact with customers allows the company to get vital information about what they like best, at what time, and at a given time. Active listening is essential here to have clear and efficient communication that translates into closer and more personal service, creates a community, and has happy (and willing) guests who can continue to enjoy and recommend the spice.

  3. Strengthening customer service processes: This year, sales of food delivery for restaurants increased 16% year over year. “Resilience of the restaurant industry in times of COVID-19“Carried out by México Actúa and Canirac, for which the companies had to strengthen their service processes because the food is no longer just delicious. It’s also important that the experience be positive from the moment the customer clicks on the page, selects their order, pays and receives it. In addition, he can be sure that he can write or call if there are any questions to receive an answer in real time.

  4. Sales experiences: One of the key takeaways from this new normal is that the food is just as important as the experience: from navigating the page to how the food arrives at the table – whether with special packaging or personalized notes – when looking for this way, to be closer, maybe something that becomes even more important during the Christmas season when we are looking for even more comfort and closeness. A note with a “see you soon” or special promotions can be a big differentiator.

We know it was such a challenging year and that restaurants, without a doubt, play a fundamental role in adapting to the new normal. Nothing more can be expected than a time of year that will remind us of the importance of love and hope. And nothing is more familiar than the seasonal flavors that can be enjoyed with a click. More and more restaurants are keen to create this proximity to say: “Happy Holidays”.

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