FC Barcelona has partnered with Ownix to launch its Non-Fungible Token (NFT) collection, which is focused on improving the connection with its fans around the world.
The pieces will highlight iconic moments from the club’s 122-year history, which, according to data, includes an illustrious track record of 95 domestic and international titles, including 26 league titles and five UEFA Champions League titles.
The digital assets will be available on the Ownix market, and they are expected to be introduced in the last week of November with the ERC-20 token native to the ONX platform.
Cointelegraph had the opportunity to speak to Guy Elhanani, Ownix CEO, for exclusive information on this association.
Cointelegraph (CT): Will the NFT collection be immediately available to the global Barcelona fan base or, for example, will it allow early access for season ticket holders and other key groups?
“We are opening our collection to all Barcelona fans and to everyone in the world, we do not limit it to the fans.”
NFTs are rapidly gaining acceptance in the sports industry, not only because of their lucrative financial appeal, but also as an opportunity to delight fans and supporters around the world with more engaging and personal experiences. Companies like Dapper Labs, Sorare and Socios, to name a few, have made significant strides in this new area, working with some of the world’s best professional leagues, clubs and athletes.
The Ethereum-based NFT market, Sorare recently signed cooperation agreements with the first Spanish soccer league La Liga to bring digital player cards to the market, as well as with the corresponding German league, the Bundesliga, to introduce digital moments.
The platform registered more than $ 170 million in commercial volume in 2021 and expects to double that number by the end of the year.
CT: How are the assets brought to market? At a Dutch auction, a limited edition, a mint event, etc.?
“The first 5 NFTs will be published in an embossing event that will take place in the FCB facilities in the coming weeks. In the first few weeks after launch, the platform will offer unique articles in NFT format. More limited editions and collections in the future will also be auctioned. “
To complete our conversion, We asked Elhanani to share her expectations for the openness of Barcelona fans and supporters to this new asset class.
He expressed his greatness “Enthusiasm” for adoption, as both parties are trying to connect their relationship on a deeper level, a feeling that the president of FC Barcelona repeated, Joan Laporta.