Business

Failure to swivel can be fatal

Not only should this concept be in the entrepreneur’s mind to avoid a business failure, it should also remind us that at no point should you stop learning or using resources.

5 min read

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Failure to swivel can be fatal
Failure to swivel can be fatal


  • Panning in the context of a startup happens when a company decides to change its business strategy to adapt to changes in its industry.
  • A study by CB Insights Points out that not panning is one of the 20 reasons startups fail and even lead to death.

Running a business is not an easy task, it takes a lot of effort in every way to bring a product or service to market. Typically, a plan is drawn up that outlines the business goals, strategies, or projections required for success. In reality, however, the proposed roadmap is not a path that draws a straight line. on the contrary, it is a path of obstacles and changes of direction that leads to it Startups To make important decisions for the business one has to turn and that cannot lead to business, even death.

A study by CB Insights Points out that not panning is one of the 20 reasons startups fail and even lead to death. We believe that not only should the concept be in the entrepreneur’s mind to avoid a business failure, but also to remind us that at no point should you stop learning or using resources.

Pivot In the context of a startup, this happens when a company decides to change its business strategy to adapt to changes in its industry, customer preferences, opportunities that were not considered at the beginning of the project, or other factors that affect your final Results.

There are many cases that have succeeded thanks to the direction of their business, such as Netflix, which stood out as a very innovative company and it was clear that it wanted to revolutionize the entertainment industry.

In 1997, Netflix wanted to become the largest DVD distributor in the world. although initially it competed directly with BlockbustersIronically, and for financial reasons, they tried to offer him the company (another case that no longer exists due to the fact that he remains static and does not respond to market needs in a timely manner). After a difficult (mostly financial) path for the company, they changed their business model from DVD rental to a subscription model.

Image: Alto Nivel / Depositphotos.com

Later with the arrival of Streaming decided to realign their efforts and continue developing the brand as we know it now. The rest is the story they will keep on writing as one of the main recommendations is to watch out for changes in the environment and Netflix needs to stay one step ahead of its competitors, continue to compete in the market with the big ones like Amazon and again when necessary to pan.

Pivoting requires a thorough analysis of your business and your environment in the industry (and in the world, just look at the changes brought about by the pandemic). Always try to adapt to them and the preferences of the clients, take advantage of opportunities that were not considered at the beginning of the project or other factors that affect the end results.

One of the toughest questions Startups When is the right time to pan? So, when it comes time to turn your business around, G2 Consultores shares these moments to help you rethink your business more clearly:

  1. When one element of the product or service stands out from the others.
  2. When the business is financially unprofitable.
  3. When the market didn’t react as expected.
  4. When the competition keeps beating you.
  5. When you need to seize an opportunity that wasn’t there to begin with.

Accompany these important circumstances with some key recommendations like: do this as soon as possible, do not respond to the circumstances, listen to your customers. However, the best recommendation we can make is that you should always be accompanied by an expert to ensure the success of your company.

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